Kim Shui SS21

September 17, 2020

While the current state of the world is riddled with the revolution and pandemic, Kim Shui confronts the archaic ideal of fashion by being “Bound.”

“Bound” is a compounding narrative that celebrates the ideal of fashion being rooted in reality. Inspired by the people who are bound to the city, the designer's SS21 lookbook focuses upon 30 girls who are known in the downtown scene. The collection also features a video that showcases their stories, in order to show the faces that weathered the quarantine storm in NYC, which got quieter and more vulnerable with every roll of thunder.

With eye-catching graphic print 2-pieces, flowy skirts and tops, intricate denim wear, structured tops, and bright neons, Kim Shui aims to confront the emotional restraints of feeling isolated and grounded simultaneously. Bound is this community, as they are the personification of resilience.

Text by Jacorey Moon
Photos by Mitchell Connell

Check out the campaign below.

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