(UPPER LEFT PICTURED Jesse Katz)
Notoriously unapproachable, the wine world can be pretentious, snobby, and at some points even shameful. Always embarrassed to ask questions or make casual comments in fear of sounding like an idiot, I would try (and fail) to piece together context clues of what people were talking about. Smelling and nodding. Swishing and spitting.
But Jesse Katz is different. A first-generation winemaker and an easygoing, genuinely kind person, he’s open about every part of the process, from soil to barrel to bottle. Whether you’re a sommelier or complete novice, he doesn’t believe in stupid questions and meets you with genuine excitement. To him, “luxury” isn’t about exclusivity or showing off—it’s about care, quality, and craft. He’s not interested in gatekeeping. He just wants to dive in, and bring you with him.