LOEWE: Fashion on a Mission

After being diagnosed with AIDS in the late 1980s, Wojnarowicz took a sharply political stance with his art. Producing some of the poignant and challenging pieces during the height of the AIDS crisis, the artist used his talent as an agent of change and activism.

Creative director Jonathan Anderson conceived of this project not only in homage of artist’s courageous political platform, but also to raise awareness of an epidemic that remains highly prevalent in our society today.

Using four of the artist’s most recognizable works (made between 1982 and 1990) as prints for high-grade cotton crewneck T-shirts, LOEWE will donate all of the proceeds to the Visual AIDS Foundation in solidarity with Wojnarowicz’s artistic legacy.

Purchase the items today from LOEWE

• Main image by David Wojnarowicz, 'Untitled (Face in Dirt)', 1990 Photograph Silver Print, Jean Genet Masturbating in Prison (1983), Untitled (One day this kid...) (1900-91), all courtesy of The Estate of David Wojnarowicz and P•P•O•W, New York ©Estate of David Wojnarowicz

• Campaign photos courtesy of LOEWE