Louis Vuitton Men's S/S '20

June 21, 2019

Artfully understated as usual, Louis Vuitton returned home to Paris for S/S ‘20 to debut its collection yesterday. With Virgil Abloh behind the wheel, the collection stays true to his signature avant-garde aesthetic.

Founder of fashion label Off-White, Abloh has also been the artistic director of Louis Vuitton menswear since March 2018. Debuting presentations for both brands in the span of a couple weeks, Abloh continues to demonstrate his mastery of design time and time again.

The crisp collection intertwines nostalgia with modernity, featuring suits, shirts, skirts, shorts and other menswear staples in cool-toned pastels, monochromes colors, textured fabrics and geometric silhouettes that subtly intrigue the eye without tiring it, leaving us captivated, yet calm.

Text by Vivian Cheng

Check out the rest of the collection below:

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"I think of it as almost building a family. I'm not interested in erasing everything and starting over every six months," said Karlsson. "I want to find forms that feel like they belong to us, then let them evolve and introduce new ones around them. Over time, they start to build a world of their own."

The collection features a muted tonal colour palette, which is broken up by bright red colour-blocked pieces. Unconventional structures become the pleated canvas for these colours. One particular silhouette, an almost chandelabra-like silhouette, became a central motif, being placed in juxtaposition to heavily textured knitted and woven materials.

Text by JohnOswald Crichton
Photos courtesy of Avavav

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Demna became creative director of Gucci in 2025, coming off a ten-year stint at Balenciaga. His first collection with Gucci, La Famiglia, was defined by extravagant gowns, skimpy and sequined mini-dresses, huge fur coats, and a respect for the masculine-feminine. With The Store Show, he surrenders to androgyny and blurs the lines between high fashion and pop culture. A case study on bourgeois style highlighted with a certain sexuality that bridges the gap between the respective men's and women’s collections.

Demna takes us back to Gucci’s roots— a humble beginning at Savoy Hotel in London–with his own personal refinement 100 years later. His fusion of style in this collection is not coincidental. After a year at Gucci, researching and understanding what it is exactly that the House stands for, he promises a space that he envisions is true to Gucci. A space of endless inspiration, assured possibility, and unlikely connection.