The campaign also acts as an announcement of a physical, one day only LUAR pop-up on Tuesday, August 9 at an undisclosed location in New York. Follow along for updates on where it is at LUAR’s Instagram page.
1: GAIA wears DRESS by MARINE SERRE, ARM BRACELET by MIISTA.
2: GAIA wears DRESS by JEANNE FRIOT
3: GAIA wears TOP by SEVALI, PANTS by RACER WORLDWIDE.
4: GAIA wears DRESS by YVY, RINGS by JOLIPNJ.
5: GAIA wears TOP by MM6, PANTS by MIISTA, SKIRT by LEWIS DUSSURGET, RINGS by JOLIPNJ, SOCKS by MONIQUE FEI.
6: GAIA wears TOP by ATLEIN, PANTS and SHOES by NICOLAS CHRISTO CHAULET, RINGS by JOLIPNJ.
7: GAIA wears DRESS by XULY BET, SKIRT, TOP and GLOVES by CASABLANCA, SHOES by MIISTA.
8: GAIA wears BODYSUIT by LUCILLE THIEVRE, DRESS by KRIBA, SHOES by JUSTINE CLENQUET, RINGS by JOLIPNJ.
9: GAIA wears BODYSUIT and JACKET by RUI BUILT, SKIRT by LGNC, SHOES by JUSTINE CLENQUET.
The collection includes nine pieces that draw inspiration from both brands’ rich histories, with reimagined jeans, T-shirts, and trucker jackets which reference UNDERCOVER’s “Exchange” program from its 1998 AW collection and feature embroidered zigzag patterns inspired by their 2003 archives. The Levi’s x UNDERCOVER collection will be available worldwide on January 18th, through Levi.com, the Levi’s App, select Levi’s stores, undercoverism.com, and select UNDERCOVER locations.
