Masha Popova FW 25: Do Not Disturb

February 24, 2025

Masha Popova’s Do Not Disturb captures the beauty of clothes in motion—half-buttoned shirts, slipping straps, coats thrown over shoulders. Inspired by hotel rooms, the traces people leave behind, and the stories they tell.

Distressed denim, oversized coats, and soft layers blur the line between dressing and undressing. The colors—faded blues, warm neutrals, deep browns—reflects the elegance of worn hotel interiors.

Shot by Sonny Round and Mila Rowyszyn, the campaign captures bodies in motion, caught mid-step or sinking into furniture. A wardrobe for those who never fully unpack.

See more of the collection below and watch the campaign video here.

Creative Direction & Design by Masha Popova
Photography by Sonny Round
Animated Video in collaboration with Mila Rowyszyn
Styling by Celestine Cooney
Modeling by Mila Rowyszyn
Make-up by Grace Ellington
Hair by Takuya Uchiyama

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office style edit: Paloma Wool

June 04, 2024

Now that it’s officially NYC summer (the best time of year, in my opinion), what better way to spend a day than running around and treating yourself to new clothes? Right in the heart of Soho, you'll find Spanish it-girl favorite and cult classic, Paloma Wool. When Paloma calls, the NYC girlies run, and I did just that when I heard they were open for the summer.

Embodying the ultimate cool girl vibe with relaxed sophistication and clothing that’ll get you stopped on the streets, Paloma’s ethos is just that: utter confidence without effort. Here, I’ve styled a few different looks from the pop-up and fell in love with each one. From the big belts (which I wear on the daily) to little kitten mules, bubble skirts, and slinky tanks, Paloma Wool is definitely something I’ll be keeping in rotation all summer long. The best part? The pop-up is open until June 30, so hurry and grab some cute clothes whether you’re staying in the city or having a Euro summer.

By Cassie Jekanoski

Fashion

OAMC Makes Peace with its New M-65

June 03, 2024

Luke Meir’s Italy-based OAMC introduces its latest addition to its signature Peacemaker liner series with the release of its reworked and overdyed surplus M-65 liner jacket in a new military green hue colorway. The inclusion of the word ‘Peacemaker’ aims to spread the message of caring and action towards social, environmental, and political issues, a sentiment conveyed through revered artist Shaniqwa Jarvis’ intimate self-portraits and images captured while in Los Angeles. The liner features the Peacemaker logo in tackle twill on the back and the OAMC logo embroidered on the front in a subtle carnation color. The vintage garment openly hosts its imperfections, details that give each piece its own character, an ode to its life before going into production and being repurposed for a second life. A new life that’s built to last like all OAMC pieces.

The OAMC Peacemaker liner will be available in limited quantities exclusively on oamc.com from June 6th, 4 AM EST.