Max Richter x Maison Margiela

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Maison Margiela released their Spring/Summer 2026 campaign featuring Max Richter , a contemporary composer and pianist, alongside an orchestra of 43 young musicians from the Orchestre à l’École association. The campaign includes a series of images and a short film titled Joy, released alongside the collection’s arrival in stores and online.

Playfulness and the unexpectedness are central to the film. The orchestra gathers in what first appears to be a regular empty concert venue. As the film progresses, the auditorium slowly transforms into a playground, with a climbing frame placed in front of the seats, a swing hanging in the space, and even a slide running down the aisle. This transformation creates a sense of spontaneity and energy, reflecting the joy of making music together.

The film highlights the idea of collective creativity, as the young musicians perform alongside Richter while the space around them becomes more playful and dynamic. Through this setting, the campaign blends classical music with unexpected visual elements, creating a unique and engaging way to present the collection.

Film and photo by Thibaut Grevet
Words by Mya West

”Joy celebrates the potential of collective creativity, playing music together allows us to understand one another in a unique way and to communicate a shared vision that elevates and transforms us. I loved working with Orchestre à l’École association and Maison Margiela to bring this vision to life.” - Max Richterre

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