MCQ ANNOUNCES ARATANA SNEAKER

September 02, 2021

MCQ announces the release of the Aratana Sneaker which was released on August 31st. The sneaker, designed by Myles O’Meally features the core values of the MCQ house. Sleek, easy to wear, and impacted by the youth culture that is prominent throughout England, the idea of the sneaker came to fruition during the Cycle III Breathe Icon. “A good design, regardless of the product, enriches life. It simplifies life. It can make you feel good,” says O’Meally.

The word Aratana, translating to “new” in Japanese, lives up to the rightfully thought out name. It features accessories that transform the design to extend the lifetime of the sneaker. The shoe is made out of recycled leather paired with a mesh underlay, and so light that the shoe is essentially weightless. Perfect for fashion enthusiasts from city to city that are constantly on the go.

Text by Cassie Jekanoski
Photos courtesy of McQ
Cast: RINA SAWAYAMA, BLOODY OSIRIS, AITCH, COI LERAY, ME LOVE ME A LOT, DEB NEVER, GYU JEONG PARK, HWIMIN,ELLE TERESA, ELILAH,BLADI, CHNDY, REEM, BARENGO, ILARIA BIGG, MILLI

The campaign was self-shot by creative Anton Reva and features musicians such as Coi Leray, Deb Never, Rina Sawayama & Aitch, and MLMA just to name a few of the incredible talent featured. The campaign features each of the artists in collaged renditions of the MCQ world all while simultaneously remaining true to their own aesthetic. However, the Aratana sneaker remains the focal point of each shot, really attributing to how the sneaker stands out amongst the chaos.

The MCQ Aratana sneaker is available online at global retailers now.

Fashion

Paris Louboutins With David LaChapelle

October 10, 2024

One of the most memorable of presentations in Paris at the end of the fashion season was, unsurprisingly, at the hands of iconic photographer, director, artist and overall creative genius David LaChapelle. Merging his “kitsch pop surrealism” with the SS25 collection by the French footwear house Christian Louboutin, choreography by Blanca Li, live music by LP and a synchronized performance by the French Olympic artistic swimming team — plus some rather mentionable pole dancing by topless “firefighters” — the theatrical display was matched only by a scene of LaChapelle, Louboutin and Li all jumping into the pool and dancing about fully clothed, if not moderately intoxicated. Fashion week, especially in Paris, can feel way too serious and self conscious. This presentation was definitely giving a more friends-and-family vibe: campy, fun and unpretentious.

By Paige Silveria
Photos courtesy of Christian Louboutin

Fashion

Willy After Hours

Christopher wears BLAZER, BUTTON DOWN, and TIE by INSTINCT, HAT by MUSTY , BAG by BEN GRECO, UNDERWEAR by WILLY CHAVARRIA
Khang wears BLAZER by CHRISTIAN DIOR, SHORTS by SKIP FAME, BROOCH by ISEDER, BAG by HANNAH FREEKE, UNDERWEAR by WILL CHAVARRIA, SHOES by MAISON MARGIELA

Coltrane wears COAT by GRETA MOSCHATA, SHORTS and BAG by CHIOMOTTO, stylists own tie, UNDERWEAR by WILLY CHAVARRIA

Zappa wears SHRUG by GENERAL EXPERIMENT, BUTTON DOWN by GRETA MOSCHATA, SHORTS by CONOR O’DRISCOLL, BAG by BEN GRECO, UNDERWEAR by WILLY CHAVARRIA, and stylists own shoe