MCQ ANNOUNCES ARATANA SNEAKER

September 02, 2021

MCQ announces the release of the Aratana Sneaker which was released on August 31st. The sneaker, designed by Myles O’Meally features the core values of the MCQ house. Sleek, easy to wear, and impacted by the youth culture that is prominent throughout England, the idea of the sneaker came to fruition during the Cycle III Breathe Icon. “A good design, regardless of the product, enriches life. It simplifies life. It can make you feel good,” says O’Meally.

The word Aratana, translating to “new” in Japanese, lives up to the rightfully thought out name. It features accessories that transform the design to extend the lifetime of the sneaker. The shoe is made out of recycled leather paired with a mesh underlay, and so light that the shoe is essentially weightless. Perfect for fashion enthusiasts from city to city that are constantly on the go.

Text by Cassie Jekanoski
Photos courtesy of McQ
Cast: RINA SAWAYAMA, BLOODY OSIRIS, AITCH, COI LERAY, ME LOVE ME A LOT, DEB NEVER, GYU JEONG PARK, HWIMIN,ELLE TERESA, ELILAH,BLADI, CHNDY, REEM, BARENGO, ILARIA BIGG, MILLI

The campaign was self-shot by creative Anton Reva and features musicians such as Coi Leray, Deb Never, Rina Sawayama & Aitch, and MLMA just to name a few of the incredible talent featured. The campaign features each of the artists in collaged renditions of the MCQ world all while simultaneously remaining true to their own aesthetic. However, the Aratana sneaker remains the focal point of each shot, really attributing to how the sneaker stands out amongst the chaos.

The MCQ Aratana sneaker is available online at global retailers now.

Fashion

Escaping the Glass Cage

November 19, 2024

For years, she stood still, watching life rush past her, a quiet observer behind the glass. Now, the glass is broken, and she steps out into the unknown. She walks through the city, caught between two worlds—part of it, yet apart from it.

Her journey is quiet but bold, searching for something she’s never understood, something just out of reach. On church steps and under glowing city lights, she questions everything: the rules, the past, and where she truly belongs. Each step feels both freeing and uncertain.

A curious soul in a borrowed life, she keeps moving forward, leaving behind only whispers of her escape, like a fleeting shadow in the night.

Photography by Robbie Augspurger
Talent Jennae Quisenberry
Styling by Emily Drake
Hair by Jerome Cultrera
Makeup by Charlotte Willer
Production by Robbie Augspurger
Photo Assisting by Ross Morrell
Text by Enzo Holdt

JENNAE wears COAT by MARNI.

LEFT: JENNAE wears TOP, SKIRT, BAG and SHOES by N21 BY ALESSANDRO DELL’ACQUA

RIGHT: JENNAE wears COAT, MINI SKIRT by DAVID KOMA, SHOES are STYLIST’S OWN.

LEFT: JENNAE wears TOP, SKIRT, BAG and SHOES by N21 BY ALESSANDRO DELL’ACQUA

RIGHT: JENNAE wears COAT, MINI SKIRT by DAVID KOMA, SHOES are STYLIST’S OWN.

LEFT: JENNAE wears JACKET, SHOES by MCQUEEN BY SEÁN MCGIRR.

RIGHT: JENNAE wears GOWN, SHOES by EMMA JOAN FOLEY.

LEFT: JENNAE wears JACKET, SKIRT by YOHJI YAMAMOTO, SHOES are STYLIST’S OWN.

RIGHT: JENNAE wears DRESS by GENNY, SHOES by CASADEI.

Fashion

The North Face Unveils Snowsports Collection for Fall 2024

Fashion

Total Recall

Born in the Moroccan town of Tétouan and educated in Paris, Khattabi’s upbringing required him to make sense of how the different influences surrounding him could align. In turn, his designs explore the embedded codes and history of his bicultural background. Total Recall addresses this phenomon by including garments meant to reflect adaptation and transformation. Skirts made of tire covers and motorcyle tarpaulins refashioned into dresses are scattered across the collection, conveying notions of displacement. Blending these elements adds an industrial touch to the pieces while still keeping a sense of movement.

From sweatpants infused with polka dots to nostaglic slogans and banner display, the ensembles symbolize hidden identities and memories. Giving us a glimpse into his own memories, Khattabi's work evokes affection for the past. It's a nod to the interconnectedness of culture and how we interact with its complexitites creatively. View the collection below.