Flower and Rosa-Salas would describe The Nameplate: Jewelry, Culture, and Identity as an eight-year process of gathering information, images, and stories of the nameplate from people around the world. They almost titled the book “Documenting the Nameplate,” but wanted a distinction from the continuous body of work that the research has become.
Since Flower and Rosa-Salas were kids, they’ve worn nameplates. In 2015, they started a podcast called Top Rank Podcast and discussed the nameplate within the first episode. “Through this first dive into research and speaking to friends and family, we realized the topic warranted a much bigger, richer, and more visual tribute,” they said. “We were most excited to discover how long, layered, and complex nameplates’ history and popularity is within many different communities and cultures globally. Nameplates have no origin or meaning; above all, they tell stories about the lives of the people who wear them. That’s what makes nameplate culture so varied and dynamic, because in the same way that no two nameplates are the same, neither are the personal connections that accompany them.”
Artist Kyle Richardson designed the book. She was one of the many contributors to The Nameplate: Jewelry, Culture, and Identity. “We met Kyle early in our project and her work immediately resonated with us,” Flower and Rosa-Salas said. “It was an additional plus that she also shared a connection to nameplates and always fully and deeply understood, and was able to translate, our intentions for the book. Her contribution has been so essential to making this possible.”
Flower and Rosa-Salas gathered research by hosting live events and accepting online submissions. They hosted nine events from 2017 to 2019 and worked with a different photographer at each event. The photographers include Naima Green, Azikiwe Mohammed, Gogy Esparza, Destiny Mata, Nahomi Rizzo, Mia Penaloza, Troy Montes, Arlene Mejorado, Nichelle Dailey, and students from the Los Angeles nonprofit organization Las Fotos Project.
During each free party, guests had their portraits taken with nameplate jewelry on and reflected on the importance of the nameplate. In addition, people sent messages on Instagram and an online form of testimonials and photos from people appreciating nameplates around the world. The Nameplate: Jewelry, Culture, and Identity is also composed of licensed artwork from artists including photography, archived photos, interviews and essays from historians, and perspective conversations.