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MOWALOLA SS25

Known for her fearless approach to design, Mowalola’s show promised not just a visual spectacle but a profound cultural statement — a culmination of her passions: fashion, music, and her mission to reshape narratives around the Black experience. This season, she pushed boundaries even further, crafting a collection that redefined what fashion can communicate. The show was set against a pulsating soundtrack, featuring live performances that paid homage to hip-hop and punk while embracing the edgy sounds of the underground scene. Models strutted down the runway to this powerful rhythm, draped in pieces that were as raw as they were bold.

 

True to form, Mowalola’s collection was a riot of color and texture. PVC and leather, staples in her previous works, returned in futuristic silhouettes that fused streetwear sensibilities with avant-garde shapes. But it wasn’t just about the clothes; each look told a story — a bold reclamation of Black narratives, individuality, and freedom of expression.

One standout moment featured pieces emblazoned with the word “Ebony,” drawing attention to the fetishization of Black individuals worldwide. These designs were more than just fashion statements; they kicked up conversations about race, identity, and belonging, inviting the audience to reflect on their relationship with themes on display. 

 

As her seventh Fashion Week presentation came to a close with supermodel Irina Shayk, it was clear that Mowalola had once again succeeded in doing what she does best: challenging the status quo. With every collection, she continues to break new ground, reminding us that fashion is not just about aesthetics — it’s about identity, culture, and the power of storytelling.

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