NEW BALANCE X LOUIS DE GUZMAN
This collaboration sheds petals on De Guzman’s mother and her adoration for all things floral. With childhood memories and bouquets to seize the day, New Balance and De Guzman’s reinterpreted 574 models, “New Balance 574 LDG Ma Divina,” makes all of our hearts sing. It seems like we never stray too far from our past, and as we get older, we learn to smile at the following shadows of our childhood memories.
De Guzman’s incorporation of his Chicagoland run-ins where his mother would arrange bouquets is all he needs to make a color palette. This sneaker features gorgeous pastels, textured materials like leather and suede, and Guzman’s artwork which details his ongoing project, “Between the Lines.” In celebration of the release and as an homage to his mother's love of flowers— Louis designed an experience in Chicago for consumers to come and see the limited-edition pair. Hosted on the 2nd floor of Foot Locker's State Street location, the experience was entitled “Ma Divina’s Flower Shop."