To carry out the concept, adidas has chosen 25 individuals for the project, each presenting an embodiment of creative energy. They have come together for an innovative, too-cool cast, including Pharrell Williams, Alexander Wang, and Pusha T, and many more.
“The rules of sport are not defined. We believe in the power of writing your own rules, but it will take those who think differently and are confident enough to make it happen. It will take Creators,” said Ryan Morlan, adidas’ VP of Global Brand Communication.
For the campaign, to truly carry over the youthful, evocative energy we experienced at the launch event last night (see below), adidas has featured a few up-and-coming creatives from the underground U.K. music scene— Benny Mails, 808 Ink, Oscar Worldpeace and J Grrey.— artists who wholly symbolize that same stylish, subcultural spirit of the new silhouette.
Last night, adidas held a launch event to celebrate, and emanate their new, provocative silhouette, Prophere. The party, in Brooklyn, featured music by Flatbush Zombies and Smooky Margielaa, and an installation by Signe Pierce.
Check out the campaign below, and the shop the collection December 5th.
