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A New adidas Original: The Prophere

For the campaign, to truly carry over the youthful, evocative energy we experienced at the launch event last night (see below), adidas has featured a few up-and-coming creatives from the underground U.K. music scene— Benny Mails, 808 Ink, Oscar Worldpeace and J Grrey.— artists who wholly symbolize that same stylish, subcultural spirit of the new silhouette.

Last night, adidas held a launch event to celebrate, and emanate their new, provocative silhouette, Prophere. The party, in Brooklyn, featured music by Flatbush Zombies and Smooky Margielaa, and an installation by Signe Pierce.

The Prophere will be available for purchase December 15th.

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"Your Silence Gets You Nothing"

Check out the campaign below, and the shop the collection December 5th.

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adidas Originals by Alexander Wang - Drop 4

This collection includes new footwear designs, a unique development of Wang's alternative approach to the classic adidas attire. We also watch our raver cycling crew finally crash.