The campaign doesn’t just unite Yorkshire with New York City or football with soccer; it bridges emerging talent with storied tradition in a way that only Barnsley and VFILES could. The kits’ designs are versatile, suitable for both on and off the pitch, allowing for individual interpretation by club fans, fashion enthusiasts, and players alike. The club geared up at their Oakwell stadium before getting on the field to prepare for the 2024/25 season. Across the pond, VFILES gathered their community and fans of the club to join Toby Tyke. Captured by Adam Powell and styled by Dylan Andrews, they embody the Barnsley attitude as they take over VFILES’ iconic 12 Mercer Soho location and the NYC streets.
On Saturday, Barnsley debuted the kits at their first preseason game against Alfreton Town, kicking off this season’s EFL League One preparation in anticipation of regularly facing the Ryan Reynolds and Rob McElhenney-backed Wrexham AFC as they battle for promotion to the Championship.