The Rainmakers

March 07, 2018

For the Fall/Winter 2018 collection, ALYX is highlighting heroism, by bringing back classic pieces, re-invented and re-interpreted to reveal the spirit of a "Rainmaker." Continuing where the mens collection left off, the ALYX women's collection gets unique and one of a kind interpretations of their original silhouettes, and an updated utilitarian aesthetic— dying their classic puffer and then washing it with silver, light pink camo is now thrown into the mix, the rollercoaster buckle is re-intereperated into a choker.

ALYX has cast Molly Bair and Drake Burnett, both of whom offer bold reminders of what makes up a true Rainmaker.

"Rainmaker is a term that brings hope for the future and brings life anew. A hope for a miracle; the appearance of a Rainmaker to make everything alright again."

Photos courtesy of ALYX

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