Over the weekend, Vans presented the Vans Global Summit in Los Angeles, intended to celebrate the launch of their new Premium Old Skool Music Collection. The new shoes—the first batch of which drop on February 6th—celebrate Vans’ long-held connection to the music industry. The first capsule is inspired by 1970s and ‘80s punk, featuring leopard print and solid styles; the second by the ‘90s and Y2K era of Warped Tour, showing the famed Vans checkerboard along with two-tones and flame prints; and a third draws inspiration from 2010s hip-hop, featuring bright, vibrant colorways on gum soles. For the campaign, Vans enlisted musicians that embodied the spirit of the brand, like The Paranoyds and Little Simz. What’s Old Skool is new again.
For the Vans Global Summit, Vans enlisted musicians, skaters, and creatives representing all facets of the brand for a weekend honoring its history and connection to the culture. The celebration kicked off with a dinner at West Hollywood restaurant Great White, featuring the dulcet tones of musician and Vans skate team member Ray Barbee on guitar. Following the serenade, guests were shuttled to Hollywood’s Kohn Gallery, where archivist Catherine Acosta lead press through an immersive exhibition showcasing Vans history, including everything from a note-perfect replica of a teenage boy’s bedroom, to never-before-seen archival imagery of Warped Tour, to unearthed portraits of musicians and skaters, all displayed alongside rare editions of the shoe.
“We’re taking inspiration from hip-hop, street culture, sport culture, and punk culture,” Acosta noted on the tour. “And trying to keep it playful.” She noted that the bedroom replica had everything you might expect, except for, crucially, “the actual smell of a teenage boy.”