Gucci's Winter in the Park

This digital campaign features for of the House’s most popular creations: the GG Marmont soft leather matelassé bag, detailed with the same 70s-inspired Double G in hardware; the Jackie 1961, the updated version of the famous hobo model that was first presented by Gucci in the ‘60s; the Gucci Horsebit 1955, an interpretation of an archive piece, now viewed through a new lens, complete with the famous equestrian-inspired detail of a double ring and bar; and the Dionysus Bag, a style first presented at the Women’s Fall-Winter 2015 fashion show.

The essence of the images celebrates the freedom to roam, to think, to reconnect, and to enjoy the downtime of winter contemplation.

Check it out below.