"It's the mental 'sweet spot', where the darkness takes over and you feel enlightened—where the darkness feels progressive."
Check it out below.
For ALÉMAIS’s second runway show the execution was sophisticated and emotionally resonant. “You work so hard for this one moment, and it’s over in minutes. But it felt right. The people, the place—it all aligned.” (Jermanus- designer and founder) Julia Sarr- Jamois styled the show in a way that solidified the vision of heritage and craft, with a mix of local Moroccan talent and international faces, wearing sun-washed tones, flowing layers and textural prints that spoke to spontaneity and craft. Moving forward, Jermanus is keeping a focus on growing the brand’s creative roots, “I want to stay close to the craft. Clothing changes how people feel—and if we can do that, we’re doing something meaningful. We just want to keep building that world.”
ALÉMAIS didn’t just show clothes—they told a story. A story that began on a kitchen table, and now stretches across continents.
