Open About Momentous Change
Feeling an overwhelming need to change the systems that exist, OAMC founders Luke Meier and Arnaud Faeh extended this sentiment to the designs. With colorways inspired by American conceptual artist John Baldessari, and imagery alluding to themes of serenity, this campaign and its accompanying short film push an increasingly progressive commentary—one that hopes for resilience amidst change, and an abundant future.
Check out the images below.