AWAKE NY x Sam Friedman

December 31, 2021

New York-based brand AWAKE NY teams up with artist Sam Friedman known for his colorful, abstract artwork for a capsule collection. This is the second time that they’ve joined forces since spring of 2020. You might remember their silk camp shirt that caught the eye of everyone, consequently making it sell out in an instance.

This new capsule features six pieces with Friedman’s artwork Beach Monoprint to commemorate a memory the artist had at Rockaway Beach. The prints on each of the pieces are to embody the landscape and sunsets that he experienced, the deep greens and warm orange and reds are shown on all six of the items which include a matching fleece set, two puffer jackets, a tote bag, and a matching cap that can all be mixed and matched.

Text by Kerane Marcellus
Photos courtesy of AWAKE NY

Check out the collection on their site!

Fashion

Lucila Safdie Unveils SS25: Farewell Princess

January 09, 2025

Dreaming of royalty is oftentimes commonplace for many little girls growing up. To be a princess is a fantasy that is alluring and magical, and something that we’ve all wanted to be. In her fourth collection, London-based designer Lucila Safdie pays homage to just that. Girlhood is magical, it’s sacred, yet something that is ever fleeting. It’s all swirled together with an effervescent nostalgia and longing for sweetness. Farewell Princess is Safdie’s seal of immortalizing that feeling we all try to bottle up.

Drawing inspiration from the duality of womanhood, the trials and tribulations of coming-of-age, the SS25 collection nods to the sweet femininity while juxtaposing a forceful strength. Safdie’s girl knows she’s destined for more and is willing to do what it takes to get there. Looking to the greats such as Grace Kelly, and Marilyn Monroe, Safdie unveils a collection that calls upon all the young starlets who are next in line for the spotlight.

Photography by Alice Neale
Styled and directed by Isabelle Sayer
Text by Cassie Jekanoski
Talent Marley Wendt

Fashion

LOEWE's SS25 Collection

January 09, 2025

LOEWE’s Spring Summer 2025 collection campaign shot by David Sims explores the connectivity between humans and nature.

In the captivating series, the pieces seamlessly disappear into wooded backdrops, lightly floating in the mist surrounded by forest, enveloped with branches, dry leaves, and luscious grass. Photographed en plein air in the countryside of Tavertet in Catalonia the images celebrate a decade of Jonathan Anderson’s creative direction and highlight LOEWE’s enduring bond to the natural world and its Spanish heritage.

Starring Drew Starkey, Taylor Russell, and Wang Yibo, the campaign showcases ethereal floral prints, feathers, earthy leathers, and draped trousers, as each talent engages in a unique dialogue with the elements. The collection explores the intricate relationship between body and landscape, gesture and nature, conveying an almost pagan reverence for the forces of the earth—a hallmark of Anderson’s early work.

Photography By David Sims
Text by Rea Brayshaw

Fashion

Racer and Eamonn Freel Explores Nostalgia and Identity Through Their Newest Campaign

December 24, 2024

Racer and photographer Eamonn Freel present a new project blending humor with cultural identity. The Tallinn-based brand continues to develop its distinctive post-Soviet aesthetic, building on the success of its debut runway show at Men’s Paris Fashion Week last June.

This collaboration explores post-irony and youth culture, inspired by late 2000s and early 2010s trends. Racer’s designs reflect the clothes its founders wished they had as kids, combining past and present. Subtle references to feeling “so close yet so far” add emotional depth, making the collection both personal and relatable.

Directed by Anna Himma and captured by Eamonn Freel, this campaign highlight the brand’s take on identity and history.