TELFAR X EASTPAK

April 04, 2022

Tech bro's now have no excuse to not be stylish.

Telfar is at it again with a collaboration expanding what the fashion brand has to offer. While the New York-based label is known for unconventional takes on must-haves, their newest bag revives a staple— partnering with Eastpak, making this release seem like a no-brainer. While marketing remains the same for previous releases aired on Telfar TV, the fashion giant has taken a different approach. Their first-ever blind pre-order took place before the bags were visualized— giving a chance to beloved buyers. This may not make sense for most brands, but Telfar has a relationship with their consumer like no one else.

With similar ethos, Telfar and Eastpak have arrived with four bags. The large and medium bags sold out in seconds on March 29th, and the small bag followed suit on April 4th. While Telfar pieces go quick, one may have a chance to snag the round bag on April 8th, a new signature classic. Both with legacies of mindfulness and accessibility, Telfar and Eastpak have your next side-bag, just in time for Coachella.

Text by Michael Hall
Photos courtesy of Telfar

While each drop sells out in seconds, check out the bags here.

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