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Betsy Johnson Starts a Revolution

Framing clothing as a reflection of class identity, this 20-piece collection encompasses garments, footwear, and accessories crafted from eco-friendly leather and sustainable, ethically sourced materials. The project serves as a thought-provoking commentary on the necessity for brands to embrace commercial strategies in the midst of economic downturns.

 

Increasingly, we witness brands that once prioritized aesthetics and artistry shifting their focus towards commercialization tactics, including celebrity endorsements, brand ambassadors, and e-commerce trends, to remain pertinent and secure funding. This project critically addresses this industry shift, delving into the dynamics of bringing commodities to market and highlighting the vital role of sustainability in the era of rising commercialism.

Johnson, the designer, articulates the collection's essence, stating, "This collection engages in a dialogue about surviving in times of inflation, the ever-expanding wealth gap, and the inherent significance of clothing as both protective armor and a form of class identity, both in everyday and celebratory contexts."

 

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