GUESS USA Takes a Dive

Dusty, earth tones with subtle touches of dirtied pink and rustic oranges through the collection drawn from classic Western films give that good old Americana flavor that GUESS USA does so well. There's also more of that worn-out leather and distressed denims that keep us coming back for that desired, lived-in feel. Complimenting design codes are carried over to this season's accessories, the main character being the Claudia bag, featuring stud embellishments and treated to appear rusted. Our favorites are the soft shell cowboy boots and new square toe biker boots that give the sense of true cross-country traversal.

Russell wanted to capture "something unattainable and just out of reach," hence the Splash reference, in which a man is infatuated with a woman who's secretly a mermaid. Eli captures the campaign's protagonists submerged in water (no tail showing just yet) donning standout pieces from the collection, which somehow creates those same emotions of an unobtainable obsession.

SS24 is available at Slam Jam and GUESS USA as of February 29th.