Dating Olympics

April 23, 2024

In the wake of significant challenges including the ongoing Russo-Ukrainian war which has heavily impacted production and logistics, Syndicate continues to innovate by integrating themes of survival, resilience, and the complex emotions involved in modern relationships. The collection features bold, thematic elements such as textual prints derived from real-life break-up phrases embodying the irony and emotional depth of contemporary dating narratives.

Some of the collection prints were created in collaboration with Magalie Heroux — a London-based graphic designer, the "Dating Olympics" collection employs a mix of early 2000s aesthetics with simple, impactful fonts and ironic slogans, capturing a nostalgic yet fresh vibe. The use of heat-reactive techniques further enriches the tactile experience, emphasising the warmth and connection that are essential to human interaction.

Text Alex Blake
Photography Vidar Logi
Styling Ira Vasylevska & Magalie Heroux
Casting & Production Andriy Zozulya, Taras Schevchuk
Hair Ruth Javy
Makeup Martina de Rosa
Models Sleeze McQueen, Dylan Proudfoot, Olive Harvey
Assistant Tony Poly

Shot by the Icelandic photographer and frequent Björk collaborator Vidar Logi, who's known for his distinctive style that blends natural landscapes with human elements, the “Dating Olympics” campaign is the perfect visual ode to the creative vision of the Syndicate founders Taras and Iryna.

With this collection, Syndicate not only addresses the hardships faced by many due to the current geopolitical situation but also celebrates the enduring human spirit to love and connect, even in times of adversity. The "Dating Olympics" is more than a fashion statement—it's a testament to the resilience and adaptability of love.

Fashion

TEMET: If Skims Met Skins

November 04, 2024

I often wonder where the first “afters” happened — whether it was right here in New York or somewhere else. The afters: that hazy, half-lit party that stretches into the morning, more intimate than dancing skin-to-skin with someone you just met, where the crowd thins to only those willing to let the night bleed into morning. Here, you get to watch the sunrise together too.

But today, no matter where you go in the world, if you're at a rave or DIY party, there's probably an afters. If you've never been to one, or don’t care to be, you’ve probably scrolled through your feed and seen that one story: morning sun flooding a cluttered living room, hot people still dancing, bodies tangled on a worn couch — lost in the aftermath of a night that refuses to end.

Creative Director Kiernan Francis
Designer TEMET
Photographer (Still) Alejandro Yullo
Director of Photography & Editor (Moving) Ava Papunen
Stylist Abby Bencie
Makeup Rory Alvarez
Casting Director Kiernan Francis
Lighting Director & Retoucher Lida Ramsay
Executive Producer Kiernan Francis
Associate Producer Ava Perman
Brand Producer Juanita
Soundtrack: "Revolution," Billy Doll (EXCLUSIVE RELEASE)
Makeup Assistant Kandi Milk
Fashion Assistant Jackson Prus
Production Assistant Peyton Nguyen
Production Assistant Emmanuel Delator
Production Assistant Axl Checho

This editorial for Chilean-based TEMET, a brand deeply woven into the underground music and nightlife scene, captures that noctural alchemy. Creative directed by New York’s own Kiernan Francis, the shoot draws inspiration from the afters’ electric liminality. Francis sought to celebrate the paradox of private and public life — where our truest selves might emerge within nightlife and fade into the versions of ourselves we show the world by daylight.

The cast was a mix of DJs, artists, and street-scouted creatives — some known to Francis from the scene, others discovered through social media. The styling leaned into shapewear as an experience, framed by a backdrop that evokes the afters: crowded couches, messy rooms, and the chaos of a night extending into morning. The result? A series that feels like SKIMS meeting Skins UK.

Watch the video below.

Fashion

Nikolaj Hansson Joins Diadora Legacy as Creative Director

October 31, 2024

Diadora's appointment of Danish designer Nikolaj Hansson as Creative Director for its Legacy line signals a fresh chapter for the brand. Known for his Copenhagen-based label Palmes, Hansson’s connection to Diadora began in childhood, admiring the brand’s iconic boots on Premier League defenders. Now, his deep respect for Diadora’s heritage and his vision for merging craftsmanship with progressive design will shape the brand’s premium Legacy line.

His first collection launching in Fall/Winter 2025, will blend his design ethos with Diadora’s storied history, tapping into both the brand’s past and a modern sensibility. Diadora’s CEO, Claudio Bora, shares Nikolaj Hansson's vision of sport as an emotional, daily experience, aiming to create apparel that resonates with the spirit of sport itself. As Hansson says, "the falling in love was mutual," and together, they aim to reignite that spark in a new generation of fans.