True To Self: On Tour with King Promise

But it was during his university years that everything truly fell into place. Releasing his music on SoundCloud in 2017, King Promise quickly built a following, and soon his buzz went from local whispers to nationwide chatter. King Promise sees Afrobeats as a movement that’s already crossing borders and breaking barriers. Now, with his music continuing to ascend, King Promise has his sights set on global domination — not just for himself but for the entire genre. His recent album, “True To Self” is a reflection of this vision and bringing people together through music.

As KP prepares to take off on his worldwide tour, office caught up with him during his New York dates.

So, how has your time in New York been?

Good, good. I like the city. I do come back often.

I heard one of the shows got rained out.

Yeah, man. The first one, Summer Stage Headlines. But hopefully we can come back and make it happen.

But all the rest went well?

Yeah, everything else was good. We’re off to LA tomorrow.

Can you tell me about your upbringing in Ghana and how you got started in music?

Yeah, I was born and bred in a Accra, Ghana. I grew up in a very average family, the only guy. I blew up in my last year of university. I have a BSc in Business Administration, my Major was Marketing. I had the hobby, which was making music. I had the passion for it as well, but eventually the passion kept growing. I kept pushing. I didn't know what I was going to do after school, I’d probably look for a job or whatever. And yeah, after I blew up I was like, ‘you know what?’ This is exactly what I want to do with my life. And the rest has been history.

Was it something that was in your family? Were you around music when you grew up?

Yeah, my dad played a lot of music at home. So my dad had a boutique when I was growing up and usually when I closed from school I’d go watch over it. And he had the speakers, huge speakers that played loud music to the streets and he had his CDs and whatnot and I got to handle that a lot as well. So basically his taste and music influenced mine before I became a mind of my own and started choosing what I really liked.

What sort of boutique was it?

Clothes, fashion. Both men’s and women's.

That's cool. Did that affect your style now?

A hundred percent. From when I was a child, my parents dressed us up. My mom and my dad met when they were buying clothes in an open street market in Ghana. And when we were kids to a very older age, they literally dressed us up all the time. It was like a thing where looking good was part of how we grew up.

Does performing in the US have a different vibe to when you're performing in Africa or other parts of the world? Do you see a difference?

Every city, or every country, continent or whatsoever have their own type of audience, fans. It's just different. Performing in Europe is different from performing in America, definitely. Performing in Africa is different. But they all have something distinct about it where it's love. It's just shown differently.

It feels like Afrobeats is growing all around the world. Why do you think that growth is happening?

A hundred percent. The music is good. When you hear African music, you just want to get up and dance. You just want to move. It’s feel-good music. Do you know what I mean? It's not really about violence or guns, none of that stuff. Its usually just about having a good time and speaking about life and what's going on with our community. So it's always feel-good, happy music. And obviously it makes you want to move your body and it's just a matter of time until Afrobeats becomes the biggest genre in the world. And I could attest to the fact that it will be, because as you can see, it's taken over.

Do you think there's a reason that it's now getting a spotlight in mainstream or Western culture?

The music itself is really good, it just needed a platform, people to hear it. It's not a new genre. It's been around for a while, but it took people before us to pave the way for us to get here. And we even have to do much more for the next generation that will come after us. And for me it's beautiful, as an ambassador of my people to the world through my music to do what I do and I’m just super proud of the fact that it's ours. Do you know what I mean? The world loves it and it is a beautiful journey.

How would you describe your own personal sound?

Melodic. True. And jiggy.

How's the response been to “True To Self”?

Amazing, man. It's been a month since it dropped and some change and it's just good to see that people really love it and fuck with it. Obviously there's a few hits, couple hits, maybe a lot of hits on there. So it's just a great feeling that people appreciate the sound because I really made it from a special place where it's music that depicts a part of my life or my journey, my career and how I truly feel. Because it's not just words, it's more special than that.

What do you feel is next for you? What's the next chapter?

We always keep pushing. The plan is always to do better than we always do. Always next level stuff. Obviously I've started a tour, so I'm about to do Asia, about to do Europe, the UK, Africa, and also going to announce the American tour dates as well. So there's so many things coming up. We’re working on our deluxe right now as well. So it's just a lot of stuff and I really can't wait to share. But also I'm very excited to be in front of the fans and perform to my people and we do it together. That's also a very special moment that inspires me a lot.