Backstage at Courrèges Summer Club

July 15, 2025

Sam Rock’s images for the FW25 precollection bring Argentine model Mica Arganaraz backstage at the Courrèges’ 2025 Summer Club, Togetherness. The annual event, which coincides with Paris Fashion Week—and this year, one of the hottest nights of the summer—hosted eight DJs who ushered in the new season of Courrèges.

Featured in the campaign are accessories such as the new Holy Eclipse bag, wide armed sunglasses, and the labels classic vinyl go-go boot reimagined in deep red. The precollection used a palette of pale neutrals designed into strappy tops and mesh bodysuits, blending Arganaraz into the setting as a breathless musician just finished with their set, heels in hand. The campaign is Courrèges’ modernist aesthetic blown over by a smoke machine, creating a rock and roll 2001: A Space Odyssey that brings their futuristic viewpoint to Romanville.

Creative Direction Nicolas Di Felice
Photography Sam Rock
Casting Piergiorgio Del Moro and Helena Balladino
Hair Joseph Pujalte
Manicurist Cam Tran
Talent Mica Arganaraz
Production LOLA Production

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LỰU ĐΑ̣Ν Continues Bruce Lee’s Legacy Through New Collaboration

May 14, 2026

LỰU ĐΑ̣Ν has unveiled a collaboration with Bruce Lee Enterprises, released in conjunction with AAPI Heritage Month and the brand’s tenth collection, All Bets Are Off. Long positioned as a foundational influence for founder Hung La, Bruce Lee’s image, philosophy, and self-determined approach to identity have remained embedded within the brand since its inception. Drawing from Lee’s athletic uniforms, 1970s tailoring, and iconic film imagery, the collection merges LỰU ĐΑ̣Ν’s darker visual language with the unmistakable style of the martial arts legend. Key pieces include a reworked version of Lee’s yellow jumpsuit, graphic ringer tees, and accessories informed by archival film materials.

Rather than recreating Bruce Lee through casting, the campaign works directly with his original image archive, using AI-assisted digital manipulation and retouching to place the collection onto Lee himself, collapsing past and present into a new visual interpretation. What emerges is less a retrospective than a continuation, positioning Bruce Lee not simply as inspiration, but as an enduring framework for self-definition, resistance, and image-making within the world of LỰU ĐΑ̣Ν.

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Louis Vuitton is All Fun and Games

May 14, 2026

The Louis Vuitton 2026 Resort Collection takes on the spirit of summer holiday. The ready-to-wear wardrobe offers looks for every summer outing from morning yoga at the beach to cocktails at sunset, spanning a neo-sixties colorway, crafted leathers, ocean-blue floral motifs, sand-colored canvases, playful graphics, and frolicsome silhouettes. The hallmark items of this collection are undoubtedly the bags, offering something fun or sophisticated for all arrays of summer babes. The limited-edition Ace Ball is reminiscent of a volleyball, because what other sport exists so specifically for sunset beaches? Serve, set and spike over the net behind a row of California-style bungalows, which the collection also replicates in their Bag-Alow.

LV Cube necklaces embedded with colorful rhinestones draw inspiration from the House's archival Pateki game, an avant garde puzzle game originated by Gaston-Louis Vuitton. Clearly, this collection is all about fun and games, leaning into the stress-free peace and joyful recreation only summer can bring. The collection is eternally youthful and beating with life, a manifestation of how this year's summer season will be. Whether your an athletic surfer or a tanning beach babe, a local bungalow dweller or a travelling tourist, let Louis Vuitton set the stage for your summer days.