It's Welter Shelter Season

October 02, 2025

For this Autumn & Winter ’25 season, Amsterdam-based outerwear brand Welter Shelter unveils its new campaign shot in Montigny-le-Bretonneux at Les Arcades du Lac— a setting best defined as a paradox in many ways. Brutalist lines stand in contrast to pure elegance, all resting by a quiet lake. Against this backdrop, Welter Shelter jackets embody the same duality: technically advanced, but always in classical silhouettes.

Founded in Amsterdam, Welter Shelter has become a well-known name in outerwear, blending advanced fabrics with timeless design. The brand’s commitment to producing winter jackets that are waterproof, windproof, and breathable, yet keeping their silhouettes clean and classical, has set it apart in the world of utility wear. As their tagline states: technical jackets without the technical look. It’s outerwear designed to endure the elements while remaining effortlessly wearable in any cityscape. Come hell or high water, they also say.

The Autumn & Winter ’25 collection expands on this philosophy with refined cuts, durable constructions, and an ease of wear that speaks to both functionality and elegance. Each piece continues the label’s mission of rethinking what outerwear can be: purposeful yet stylish, innovative yet timeless.

Scroll down for the photos and video of their AW’25 campaign.

The new collection is already available online at weltershelter.com.

Photography by Kevin Buitrago
Film by Christiaan Grammer
Art direction by Sjoerd Cuypers

Fashion

Procell Reimagines the Nike T90 Through a Terrace-Inspired Lens

Fashion

LỰU ĐΑ̣Ν Continues Bruce Lee’s Legacy Through New Collaboration

May 14, 2026

LỰU ĐΑ̣Ν has unveiled a collaboration with Bruce Lee Enterprises, released in conjunction with AAPI Heritage Month and the brand’s tenth collection, All Bets Are Off. Long positioned as a foundational influence for founder Hung La, Bruce Lee’s image, philosophy, and self-determined approach to identity have remained embedded within the brand since its inception. Drawing from Lee’s athletic uniforms, 1970s tailoring, and iconic film imagery, the collection merges LỰU ĐΑ̣Ν’s darker visual language with the unmistakable style of the martial arts legend. Key pieces include a reworked version of Lee’s yellow jumpsuit, graphic ringer tees, and accessories informed by archival film materials.

Rather than recreating Bruce Lee through casting, the campaign works directly with his original image archive, using AI-assisted digital manipulation and retouching to place the collection onto Lee himself, collapsing past and present into a new visual interpretation. What emerges is less a retrospective than a continuation, positioning Bruce Lee not simply as inspiration, but as an enduring framework for self-definition, resistance, and image-making within the world of LỰU ĐΑ̣Ν.

Fashion

Louis Vuitton is All Fun and Games

May 14, 2026

The Louis Vuitton 2026 Resort Collection takes on the spirit of summer holiday. The ready-to-wear wardrobe offers looks for every summer outing from morning yoga at the beach to cocktails at sunset, spanning a neo-sixties colorway, crafted leathers, ocean-blue floral motifs, sand-colored canvases, playful graphics, and frolicsome silhouettes. The hallmark items of this collection are undoubtedly the bags, offering something fun or sophisticated for all arrays of summer babes. The limited-edition Ace Ball is reminiscent of a volleyball, because what other sport exists so specifically for sunset beaches? Serve, set and spike over the net behind a row of California-style bungalows, which the collection also replicates in their Bag-Alow.

LV Cube necklaces embedded with colorful rhinestones draw inspiration from the House's archival Pateki game, an avant garde puzzle game originated by Gaston-Louis Vuitton. Clearly, this collection is all about fun and games, leaning into the stress-free peace and joyful recreation only summer can bring. The collection is eternally youthful and beating with life, a manifestation of how this year's summer season will be. Whether your an athletic surfer or a tanning beach babe, a local bungalow dweller or a travelling tourist, let Louis Vuitton set the stage for your summer days.