Chateau AMIRI

February 12, 2026

AMIRI’s Spring/Summer 2026 campaign unfolds somewhere between reality and fantasy. Titled Chateau AMIRI, California, the project imagines an elusive Hollywood hotel, not just as a place to stay, but somewhere that stories, ambitions, and personas quietly collide.

Set against a hazy, nostalgic vision of 1970s Los Angeles, the campaign leans into the cinematic language that has become a signature for the brand. The Chateau is populated by unfamiliar bedrooms and empty suites, sun-drenched pools and crowded lobbies. Each image suggests a fragment of a larger narrative, inviting the viewer to fill in the gaps.

Leading the cast is Michael Imperioli, whose presence brings a certain weight to the campaign’s imagined world. He’s joined by Danny Ramirez, Malcolm McRae, and models Jordan Daniels and Heather Diamond Strongarm, each playing different versions of themselves.

Captured by Hart Leshkina, the campaign moves fluidly across creative worlds and perspectives, reinforcing the idea of the hotel as a meeting point rather than a destination. It’s a setting that thrives on contradiction, chance encounters, and the promise of stories just beginning.

Text by Dylan Andrews
Photos courtesy of Hart Leshkina and AMIRI

Within the walls of Chateau AMIRI, archetypes emerge. There’s the aspiring actor in sharp tailoring, the producer wrapped in a silk robe, the Hollywood idol dressed in an embellished tuxedo. Elsewhere, slender, shimmering evening gowns signal a new generation of icons, while the Honey bag appears as the collection’s latest emblem. Together, these looks underline the tension at the heart of AMIRI; the dressed-up and the laid-back, the relaxed and the refined, coexisting without hierarchy.

“Character is the starting point for everything I create, shaped by cinema - the soul of Hollywood. Our AMIRI campaigns have become spaces to explore this idea - creating immersive worlds of still and motion pictures, where our collections come to life with new context, different stories. Building on that universe we're crafting, this season we welcome you - and a cast of true stars - into the Chateau AMIRI”

– Mike Amiri

Fashion

Vans and *Better With Age Turn Classics Into Collectibles

May 19, 2026

There’s something fitting about Vans linking with *Better With Age. Both brands, in their own way, understand the value of wear and tear. Now, the Los Angeles label founded by Remy Milchman is bringing that philosophy directly to two of Vans’ most recognizable silhouettes through a new collaboration which debuted at Dover Street Market London.

What makes the project feel especially aligned with *Better With Age’s universe, is the emphasis on individuality. Customers purchasing pairs at Dover Street Market London will be able to customize their shoes on-site using vintage patches and brass letter beads, transforming each pair into a genuine one-off. The activation pushes the collaboration beyond standard footwear release territory and into something closer to an ongoing object.

That idea has long sat at the center of Milchman’s work. Since launching *Better With Age, the designer has built a following through reconstructed Americana pieces that combine vintage, luxury, and sustainability without falling into the self-seriousness that often surrounds upcycled fashion. His collections consistently repurpose reclaimed fabrics, vintage garments, and recycled materials, treating old clothing less like deadstock and more like raw material for reinvention.

Text by Dylan Andrews

Rather than reinventing the wheel, the partnership leans into the quiet beauty of aging things well. The Vans LX Authentic 44 arrives in a navy-and-white colorway intentionally treated to look sun-worn, complete with a yellowed sole, faded upper, and custom leather branding details that feel pulled from another era. The LX Half-Cab 33 takes a slightly heavier approach, pairing black suede with tassel detailing, co-branded leather labels, and the same vintage-tinted sole treatment that runs throughout the collection.

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LỰU ĐΑ̣Ν Continues Bruce Lee’s Legacy Through New Collaboration

May 14, 2026

LỰU ĐΑ̣Ν has unveiled a collaboration with Bruce Lee Enterprises, released in conjunction with AAPI Heritage Month and the brand’s tenth collection, All Bets Are Off. Long positioned as a foundational influence for founder Hung La, Bruce Lee’s image, philosophy, and self-determined approach to identity have remained embedded within the brand since its inception. Drawing from Lee’s athletic uniforms, 1970s tailoring, and iconic film imagery, the collection merges LỰU ĐΑ̣Ν’s darker visual language with the unmistakable style of the martial arts legend. Key pieces include a reworked version of Lee’s yellow jumpsuit, graphic ringer tees, and accessories informed by archival film materials.

Rather than recreating Bruce Lee through casting, the campaign works directly with his original image archive, using AI-assisted digital manipulation and retouching to place the collection onto Lee himself, collapsing past and present into a new visual interpretation. What emerges is less a retrospective than a continuation, positioning Bruce Lee not simply as inspiration, but as an enduring framework for self-definition, resistance, and image-making within the world of LỰU ĐΑ̣Ν.