It was the first of a lively lineup for this year, the annual event hosting the likes of A$AP Ferg, Tiger & Woods, Roni Size, and many more entertainers who will absolutely give you the burst of energy needed to get through any level of humidity, or, as we experienced this weekend— a rainstorm that not only refused to deter the crowds from showing up, but also gifted us a double rainbow.
The video, dropping in full today, is pure Uyi — he’s behind the direction, the music, the writing, the whole thing. It’s chaotic, smart, and super self-aware. And if you’re wondering how far he’s taking the character? Let’s just say he showed up to a Lacoste event in roadman attire and fully in character. The Cut even named him Best Dressed of the Week. Not bad for a full tracksuit look.
Head to toe in Nike Tech, Uyi has got the UK persona down to a science, with some in the comments even speculating that he is really a Brit posing as an American. Perhaps they’re right?
