Meet Laura Petrucci, Creative Director, Curator, and Artist
What is your ideal office?
A phone-shaped portal in the middle of chaos. I don’t need peace; I need access.
What do you love the most about yourself?
I love that I can shapeshift without disappearing.
What word is overrated in your industry right now?
“Authentic.” Real things usually don’t need to announce themselves.
What was the last thing that really got under your skin?
The casual use of violent imagery as pure aesthetics. At this moment in history, I think we need to be more careful about what we bring on stage, and why.
How did your first “I love you” go?
With years of therapy afterward.
What kind of cult would you want to start?
Not a cult of conformity. More like brilliant minds in old literary cafés: discipline, depth, disagreement, and ideas magnetic enough to attract people on their own.
Is vulnerability seductive?
Yes, when it feels like a door opening.
What historical figure do you wish you could do a photoshoot for?
Hypatia of Alexandria, with an erotocomatose twist.
What trend should we bury?
Ghosting. Disappearing can be an art form, but doing it badly is just poor taste.
What’s your love language?
My love language is quiet attention. I give people space, notice the little things, and appear at the right moment with something useful or cat reels.
How do you feel about eye contact?
Eye contact is a spell, but I don’t cast it casually.
What rule are you always breaking?
The rule of protecting your downtime. I believe in it, theoretically.
What’s something you love that other people hate?
Weaponizing kindness until my opponent gets tired.
What would your aesthetic smell like?
Like liturgical incense in a server room.
