How has your time at design school informed your current designs, and specifically the designs in this latest capsule?
Design school mainly teaches you the basic techniques of creating a fashion collection. It’s those key fundamentals, applied and combined with aesthetics that are reminiscent of our childhood, which encompass the capsule’s design.
How have you used your design knowledge to carve a novel space in the realm of fashion with SHUSHU/TONG?
We are still very much in the process of learning. From our school days, to internships, and now running a brand, there have been so many touchpoints for us to learn new things. This continuous learning process allows us to grow personally, whilst giving our brand the opportunity to develop slowly but surely through exploration — and this constant curiosity is an approach we will continue to adapt in our work.
Some of your designs, especially the Mary-Jane silhouette employed in this capsule, are reminiscent of my childhood as well. As Gen Z creators, did your upbringing influence this capsule in any way?
Mary-Jane shoes are signature to the anime books we used to flip through in our childhood. It was a shoe style that frequently appeared in manga comics, and we felt it could convey the girly spirit of SHUSHU/TONG very well. It seemed like the perfect fit as the main product of this collaborative capsule — especially since the design is iconic to CHARLES & KEITH as well.
What advice would you give to others out there who dream of pursuing their own fashion brands?
First of all, you must believe in yourself. At the same time, be willing to roll up your sleeves and put in the hard work, taking the work process step by step — there are no shortcuts in life!
The capsule is available online and photos from the collab can be viewed below.