Oakley's Magic Lives On

As Oakley's former Vice President of Design, Peter Yee is the hidden man responsible for the Oakley logo and many of the brand's most popular designs that marked the aesthetic of the 90s and 00s. To celebrate Yee's inaugural solo phygital exhibition, powered by SPIN.FASHION, at K11 MUSEA during Art Basel Hong Kong, we take a stroll down Oakley's iconic archive. The exhibition translates Oakley's 25-year design legacy into the digital realm.

Dennis Rodman sports Oakley Sub Zero 1992 shades in Double Team (1997)

Off the court, the 90s fashion icon was ahead of his time, challenging the established gender norms by confidently donning gold button-ups, metallic nail polish, glitter crop tops, and maximalist jewelry. His avant-garde style, unconventional for the 90s, is now embraced by younger generations as a distinctive mood. Almost always seen with shades, what brand could better complement his pop-star-meets-hip-hop-meets-goth-meets-club-kid aesthetic than Oakley?

Brad Pitt wearing Oakley Mars X Metal Michael Jordan 1998 sunglasses in his role as Tyler Durden in the movie Fight Club (1999)

Brad Pitt rocks Oakley Mars X-Metal Michael Jordan 1998 sunglasses in Fight Club (1999)

Fight Club (1999) is a classic, standing as one of the most iconic and celebrated thriller movies of all time. In his role as the narrator's cool, charismatic and powerful alpha alter-ego, Tyler Durden, Brad Pitt wears the Oakley Mars X Metal Michael Jordan 1998 sunglasses. Adhering to the first rule of Fight Club, we will not talk about Fight Club further. The Oakley Mars sunglasses, worn by Pitt, are one of the highly coveted pieces from the archive.

Ato Boldon wears Oakley Over The Top (OTT) Silver/Fire Iridium sunglasses at the 2000s Olympic in Sydney

The Overthetop Oakley shades were designed to minimize bounce, specifically focusing on track-and-field athletes. All eyes were on Trinidadian Olympian Ato Boldon when he sported the Silver Over The Top Oakleys during the Men's 100-meter track race at the Sydney 2000. Later, these shades gained popularity among pop-culture stars and even made an appearance in Spy Kids 3 (2003), solidifying their status as a global sensation. In 2020, Oakley revived this iconic design, which remains uniquely distinctive to this day.

Glen Plake wears Silver Oakley Minute sunglasses

Glen Plake is instantly recognizable on the slippery slopes, thanks to his vibrant mohawk. The American Hall of Fame skier stands as a known Oakley icon, often seen sporting the brand's designs again and again. In 1998, Oakley introduced the Minute sunglasses, evidently one of Plake's preferred choices. The Minute shades boast a classic and timeless design, and their popularity endures — silver sunglasses were ubiquitous in 2022-2023. If you're drawn to the gas station sunglass vibe, Oakley is the blueprint.

Kerwin Frost in Oakley Kato Prizm Black Lens sunglasses

Entertainer and fashion icon Kerwin Frost is a modern-day example of a true Oakley stan. Kerwin Frost has a significant influence on the street-style and sneakerhead crowd that listens to Tyler The Creator and Lil Uzi Vert (this includes me). Whether sporting the Oakley overheads or the Kato Prizm shades, Frost exemplifies how Oakley still runs deep in the veins of style icons and continues to live on today.

I strived to create designs that connect with people physically, intellectually and emotionally.

RENAISSANCE 2.0 x Peter Yee hosted by SPIN.FASHION will run during Art Basel Hong Kong from March 28 to April 28 2024 at K11 MUSEA.

The people love Oakley.

Fashion

Timberland and Veneda Carter Reimagine Classics with Bold Metallics

November 23, 2024

Veneda Carter teams up with Timberland once again, bringing a fresh edge to archival designs in their latest capsule collection. Highlight pieces include towering lace-up boots in electric blue and silver, alongside a sleek reinvention of Timberland’s iconic 6-Inch boot, both crafted with patent leather and recycled materials.

The collection also introduces rugged, versatile outerwear like oversized parkas, utility vests, and a statement boiler suit, all built for layering and durability. Inspired by industrial design and early 2000s fashion, Carter infuses each piece with a contemporary energy that feels both striking and wearable.

The collection is now available and can be found at flagship Timberland stores, online, and select retailers worldwide..

By Enzo Holdt
Photography courtesy of Timberland

Fashion

ECCO.kollektive collaborates with Louis-Gabriel Nouchi

November 21, 2024

ECCO.kollektive has teamed up with Paris-based designer Louis-Gabriel Nouchi for a bold and innovative Spring/Summer 2025 collection. Known for his thoughtful exploration of masculinity and storytelling in fashion, Nouchi brings his unique perspective to this collaboration, blending his modern aesthetic with ECCO’s skill in craftsmanship and material innovation.

The collection features a range of footwear, clothing, and accessories, each designed with attention to detail. The collection uses a mix of black, deep red, and pearl white. Sensual touches, like Nouchi’s signature slits, combine with structured tailoring and flowing shapes, showing how the designer blends bold and refined styles.

We spoke with Louis-Gabriel Nouchi about the collection and his inspiration. From the textures of the human body to his love for stretch leather, Nouchi shared how the collaboration allowed to experiment with new ideas.

By Enzo Holdt
Photography by courtesy of ECCO.kollektive x LGN

The collection debuted at Paris Fashion Week and draws inspiration from the textures of the human body. “The idea came from the textures of skin,” Nouchi explains. “I wanted to create something sensual and fluid, using leather in a way that felt both strong and soft. Leather has this amazing quality—it can feel like armor, but also like a second skin.”

Nouchi worked closely with ECCO to develop designs that showcase the versatility of their materials. High-shine biker nappa leather with a waxy finish appears in tailored separates like a single-breasted blazer, trousers, and long-line shorts. For a more experimental edge, he created a column dress and a pencil skirt using strips of leather embroidered onto stretchy tulle—a design he says was inspired by his younger self. “When I was young, I was obsessed with stretch leather because of designers like Jean-Claude Jitrois. It’s something I wanted to explore and bring into this collection, almost like fulfilling a dream for my past self.”

Footwear is another major highlight, featuring Derby shoes, Helsinki loafers, and the standout Truck Lace loafer with a bold platform. The shoe’s futuristic design draws from Nouchi’s fascination with brutalism and technology. “It might be a bit controversial,” he says, laughing, “but I really like the Tesla Cybertruck. The sharp, angular lines and futuristic look combined with that raw, brutalist vibe—it’s something that resonates with me. The platform on the Truck Lace loafer feels like a nod to that kind of design.”

Another unique detail is the inclusion of removable coins on some of the shoes, adding a playful yet personal touch. “You can take the coins off—it becomes almost like a lucky charm,” Nouchi says. “It’s one of those small details that make the pieces feel more connected to the wearer.”

Louis-Gabriel Nouchi’s signature slit motif, which adds subtle hints of reveal and concealment, runs throughout the collection. “The slit is about teasing the eye,” he explains. “It’s never about revealing too much—it’s about creating tension, a little mystery.” This motif appears on everything from loafers to hems, blending seamlessly with the collection's sensual yet structured aesthetic.

When asked about the versatility of his designs, Nouchi emphasizes their adaptability to different occasions. “You can wear these pieces in super casual situations on the street, looking super chic at night—super sexy,” he says. “From one garment, you can style it in so many ways during the day. For example, the tank top—you can wear it with pants, or without. It’s super hot, super cool, and it works for so many moments.”

For Nouchi, the collaboration with ECCO was as much about innovation as it was about creative freedom. “There are no limits with ECCO,” he says. “As a designer obsessed with materials, having the freedom to push development this far was an amazing opportunity. Fashion, for me, is like a laboratory. It’s about testing ideas and seeing how far we can take them.”

The ECCO.kollektive x Louis-Gabriel Nouchi collection is available now, combining high-quality craftsmanship with bold, modern design that showcases Nouchi’s vision and ECCO’s craftsmanship.