Area
By Sahir Ahmed, office Editorial Director
Photos courtesy of Area
Last season, AREA Creative Director Piotrek Panszczyk drew inspiration from 1920s cartoon eyes and ‘60s pop art. For FW24, the brand's 10-year anniversary show, Panszczyk shifted the focus from perception to creation with laser-cut, embroidered, and printed hand motifs that made the collection feel both surreal and tactile.
Where last season’s eyes critiqued, this season’s hands sculpted; hands swayed and curled on dresses, collars, and coats across both RTW and Couture looks. Photorealistic prints appeared suggestively on the chest and pockets, while feather-like hands crafted from printed nylon added a couture touch to sculptural dresses. The jersey spaghetti fringes, knotted and twisted into fluid gowns, contrasted the sharp, structured tailoring seen throughout. Piotrek’s use of hands wasn’t just an aesthetic choice. By integrating uniforms and identity plaques into the designs, the collection highlighted the ways in which we define ourselves within — and often against — systems of conformity.