Opening: Moncler LA Flagship

August 11, 2021

Moncler, the beloved fashion label known for their iconic outerwear, has opened the doors to its new flagship boutique in Los Angeles. The space transports shoppers from the palm tree-lined Rodeo Drive to a mountain-inspired multi-level enclave filled with a vast selection of Moncler’s collections. The brand’s affinity with luxury and quality is reflected thoughtfully in the space, crafted with pinewood, ivory Italian Travertine, and grey Ceppo di Gré stone. The centerpiece of the flagship boutique is a grand central staircase that seamlessly ties the multiple levels of the space together. The ground floor highlights Moncler’s current collections, while the upstairs accommodates a more personal, private shopping experience. Finally, the boutique features a rooftop with stunning vistas of Beverly Hills, designed explicitly with hosting guests for special in-store events in mind.

In celebrating the opening of the brand new flagship, Moncler has teamed up with Los Angeles-based psychedelic pop artist Steve Harrington to create a small collection of limited edition art toys, called Pupazzo. The Pupazzo will come in three unique designs, one of which will be featured on a massive scale on the ground level of the boutique. In addition, to mark the collaboration, two of Harrington’s iconic palm tree characters will populate the store windows of the newly minted flagship.

Text by: Deren Owji

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