Outlook Not So Good


Cover image courtesy Pieternel van Velden
Images clockwise from left:
Image courtesy of OMA
Left: Mishka Henner, Feedlots, 2013. Right: Queen Elizabeth Olympic Park, London, 2018. Photo: Luca Locatelli
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Cover image courtesy Pieternel van Velden
Images clockwise from left:
Image courtesy of OMA
Left: Mishka Henner, Feedlots, 2013. Right: Queen Elizabeth Olympic Park, London, 2018. Photo: Luca Locatelli
What inspired your designs and the company?
Was there a gap that you felt needed to be filled? RTH was born from both industry experience and personal frustration. After spending over a decade in high-end, collectible furniture, I saw firsthand the barriers that made great design inaccessible—long lead times, high costs and the misconception that expensive always means better quality. As both a designer and a consumer, I wanted to challenge these norms and create a brand that blends designer-level aesthetics with a more approachable, ready-to-go philosophy. Beyond that, I wanted to accelerate the merging of fashion and furniture—two industries that have been slowly converging into a broader expression of personal style.
You mentioned a heavy “fashion influence.” How does that manifest in the designs?
I believe your home should be as expressive and effortless as the way you dress. In my view, furniture and clothing are the same thing. RTH takes direct inspiration from how fashion brands approach design, presentation and marketing. Like ready-to-wear collections, our furniture is conceptual and thoughtfully designed, yet more accessible. The way fashion brands play with materials, color and form is something we incorporate into our pieces—whether it’s a bold silhouette, an unexpected material combination or a finish that feels as perfect as a great outfit. We also think about seasonality and freshness, rotating designs and colorways to keep things evolving, much like in the fashion world.
Are there particular art movements, architectural styles, or fashion designers that influence your designs?
A mix of inspirations find their way into RTH’s pieces. Architecturally, I’m drawn to a wide variety of styles. I’m a life-long fan of Frank Lloyd Wright’s work, as well as other classic American architects. I also admire the works of modern masters with a completely different aesthetic, such as John Pawson or Vincent Van Duysen. In fashion, I’m inspired by brands that push boundaries while maintaining wearability—think Jacquemus and Jill Sander. We have a joke internally where if we're ever unsure about how to present something we say WWJD - of course referring to the one and only Jacquemus, not the historical figure.
How do you balance functionality with aesthetics in your designs?
For me, furniture should be both an everyday essential and an expressive object. While RTH pieces are designed with personality, we never sacrifice usability for our end customer. Every piece we create is meant to seamlessly fit into real spaces—our designs aren’t just for show, they’re made to be lived with and experienced. Material choice plays a big role in this balance; we select finishes and structures that are durable yet visually striking. The goal is to create pieces that enhance a space without overwhelming it. 5. Do you experiment with unconventional shapes or mixed materials in your designs? Absolutely. A huge part of RTH’s identity is pushing beyond traditional forms and expectations. You’ll see that in our mirrors, which go beyond basic to become sculptural elements. I also love the idea of mixing materials in unexpected ways—chrome with oak, stone with metals. There’s an interplay between hard and soft, structured and fluid.
Are there any crazy designs that you want to try? (Whether it be shape, materials, etc.) And have there been ones that you’ve tried and haven’t worked?
I have an obsession with classic details in clothing like buttons, stitching and fabric. I'd love to produce a mirror that incorporates some of these details. One concept that didn’t quite work was a mirror design inspired by Loewe's Pixel collection from SS23. We tried to create a mirror in this same vein but the samples never produced the same effect as our sketches or renderings. That said, failed experiments are part of the process. Sometimes they lead to even better ideas.
Are there current interior design/furniture design trends you see currently? What do you think will be next?
Right now, there’s a return to naturals, metals and structure which is in stark move away from the wavy design that dominated the past few years. People want pieces that feel tactile, personal and crafted rather than overly polished. Looking ahead, I think we’ll see a bigger embrace of mixed materials and unexpected textures.
What's your favorite piece of furniture in your apartment and why?
It’s hard to choose, but I’d say my dining table, which I made myself. It was a scrappy, personal project—made from leftover travertine scraps seamed together with thin white oak strips. The way the materials came together, plus the story behind it, makes it special. It embodies the idea of making something beautiful out of what’s readily available, which is a principle I try to bring into all of my work.
What was your last google search?
Most definitely something to do with Milan. We're making our European debut with 3 different installations and events during design week in April. If you combed through how many times I've googled anything Milan related this month you'd think I was moving there.
LEFT: Top and pantashoes, all by BALENCIAGA, RIGHT: Jacket and trousers by DRIES VAN NOTEN, shoes by FERRAGAMO, necklace is model's own
LEFT: Bodysuit, jacket, skirt, socks, and shoes all by MIU MIU, earrings by PANCONESI, RIGHT: Coat by DRIES VAN NOTEN, shoes by SCHIAPARELLI, earrings and necklace by PANCONESI
RIGHT: Bodysuit, skirt, socks, and shoes all by MIU MIU.
"It brought out a side of the team that I’ve never seen before" Abby recollects.
An unlikely duo, Joe & The Juice teamed up with NBA champion Kevin Durant to create this masterpiece. A unique yet harmonious mix of steak, parmesan, tomato, arugula, salt, black pepper, topped with honey mustard dressing and a surprising pickle for a bit of tang, all pressed together on Joe's Classic Bread. “The goal of this collab was simple: We got a great team together to create a great product,” says Durant “I hope my fans and fans of Joe & the Juice Enjoy.”
I have to be honest, a steak sandwich is not my go-to, I usually opt for a classic turkey or spicy tuna on a day I’m feeling frisky. But since that infamous afternoon in Iconic Magazine, I’ve had at least one Joe & The Juice Steak sandwich every day since, many times (I must confess) before 10 AM.
“I call Isabel’s!” Mitch shouted after we all finished our last bites.
(It should be noted that Isabel is the only vegetarian on our team).
After a long battle of custody Mitch emerged the reigning victor and the rest of us were left with nothing but dirty napkins to show for it.
“It’s become a problem” an anonymous insider confessed to office about the team “What started out as an innocent craving has turned into a full blown addiction”
As I pulled my half leftover sandwich out of the fridge early Friday morning for the 7th day in a row, I thought to myself “how did I get here?”
Was this Kevin’s fault? Using his superhuman abilities to create something light yet satiating? How did they pack 33 grams of protein into something so compact and delicious? Who is responsible for quantifying the delicate equilibrium between savory, sweet, and zesty flavor profiles?
With concerned friends and a slowly growing epidemic we turned to Joe & the Juice’s global VP of Brand & Communications Kasper Garnell to get some answers.
How long did it take to perfect this sandwich? Were there failed renditions?
There is a process for sure and loads of testing! We definitely nailed it in the end. We take our sandwiches very seriously.
Was Kevin Durant directly involved in the development of the sandwich, and if so, what input did he provide?
KD played a major part of the brainstorming process to bring The Steak to life, and our amazing product development team really took his vision and worked to create the most masterful premium sandwich– our first one!
Did Kevin Durant personally grow these ingredients in his garden?
Haha! Last time I saw KD in a garden, it was Madison Square Garden. But who knows—maybe there’s a secret KD farm out there somewhere. Think he can handle our supply chain too?
How did this collaboration come about?
It came about pretty naturally actually. We got to know him and his team and he felt like a great fit as the power behind our first premium product.
(RIGHT photo by Vikram Valluri)
The pickles were a risky addition … What fueled this audacious move to redefine limits?
Pickles are risky, huh? People seem to be loving this move. I guess we’ll keep them.
Does Kevin like pickles?
Let’s just say he’s not the guy hitting ‘No Pickles’ in the JOE app.
Is this item a permanent item on the menu?
It is! We’ll be running it with Kevin through June, but it will remain on the menu from there.
Should we expect more athletic collaborations in the future?
Sit back, relax and enjoy the show … or game? ;)
Where is the best place to consume this sandwich?
At any one of our 400 stores globally, of course.
Does the sandwich have any enemies?
The Tunacado’s been giving it the side eye a lot lately… we’re monitoring the situation, but HR might need to step in soon.
On a scale from “casual snack” to “legendary meal,” where does The Steak Sandwich rank in Joe & The Juice history?
The Steak by KD is the MVP right now, and I’ll leave it at that.
Available globally through June 20th, The Steak by Kevin Durant will continue to be a staple in my lunch rotation. However, with the support of concerned loved ones, I’m cutting back a little, replacing my breakfasts with other options like eggs or yogurt, paired with a cup of joe or juice, of course.