Poster Girl's Glam Rebellion
Capper and Somerville wanted to give wearers various feelings when wearing AW23; lavish, luxe, romantic, sexy and rebellious. The Central Saint Martins alums pay homage to hedonism and dishabille pushing boundaries for womenswear with risque mini dresses, corsets and low-rise flared pants.
"This season we developed several new textures and techniques, like the mottled pearl embedded chainmail, the new stripe lattice shapewear category and the pearl studded hardware," Somerville says. "The creative process for us this season was developing a luxurious yet gritty opulence in our pre-existing surface textures."
Poster Girl also added three new categories to their shapewear: striped wide lattice, transparent mesh and flocked control wear alongside elevated footwear and bags. The Whorne Bag, for example, was updated with faux fur and embedded hardware. In AW23, contrasting silhouettes — luxurious fabrics combined with satin, silks and elegant pearl and crystal embellishments — bring a sense of duality.
"The only way to describe how incredible it makes you feel is by trying our one-size dress on," says Capper regarding the brand's size inclusivity. "It’s truly life changing. Confidence is the only accessory."
In addition to apparel, bags and footwear, Poster Girl debuted their jewelry collaboration with Parisian jeweler Hugo Kreit for Spring 2023 and carried it over this season. The ready-to-wear pieces are comprised of carefully-crafted satin bows and hardware metal work.
But this isn't Poster Girl's first rodeo. They've previously tapped various A-list talents to represent Poster Girl as their muse, including Megan Thee Stallion, Kylie Jenner, Dua Lipa and Paris Hilton.
AW23's campaign was shot throughout Los Angeles to encapsulate the city's veracious streets and motels where JT, Daphne Groeneveld and Gabbriette embody the disparate glamor of the brand. "JT is such a poster girl in her own right and ever since we heard the lyrics in her leaked track, it really felt like stars colliding," Capper says.
"This season we really wanted to explore a different form of launch rather than a fashion show," Somerville says. "Shooting in LA, in a cinematic, series format, felt like a direction we were both very excited by."
JT, and anyone who wears Poster Girl, exudes a rare confidence unseen from many other brands. JT says she loves Poster Girl's ability to allow her to express her confidence and sex appeal. The Ana Maria dress in particular, makes JT feel like a life-size barbie doll.
"It's a dream," JT says. "I love Natasha and Francesca, they are a vibe. I'm excited to see their brand crossover even though Poster Girl has been doing this thing for such a long time. I know they're about to go to new limits and new heights, and I just want to give them an early congratulations. I love their friendship, I love how they're in it together and doing it together... real city girls shit."
You can shop the AW23 collection now at poster-girl.com.
