Prepared Piano

June 17, 2025

Charles Jeffrey LOVERBOY stages its Spring/Summer 26 collection as a happening inside Abbey Road Studios. This campaign is a love letter to music-making, and a fusion between music, art and fashion, partnering with London's most iconic studio. "In 2025, fashion for fashion's sake feels vulgar" creative director Charles Jeffrey states, therefore experimenting with the process of music creation and experimental outcomes within this SS26 collection.

Within the archives of Abbey Road, crisp tailoring, wide-lapelled suits and white lab coats filled the 60s and 70s studio space. Re-imagined for 2026 as a commitment to innovation and play, dedicated to the Gen Z bedroom producers, obsessive technicians and the true innovators who came before to define modern music today.

Prepared Piano is a nod to John Cage's 1940s technique of modifying instruments, transforming them through cutlery and rubber to create something unpredictable. Applying this logic within this new LOVERBOY collection, garments are tampered with and made to look unique to how tradition intended.

Creative Director Charles Jeffrey
Art Director Bunny Kinney
Stylist Anders Sølvsten Thomsen
Casting Anita Bitton
Photographer Ladislav Kyllar
Hair Sam Elliot for TONI&GUY
Makeup Terry Barber for MACcosmetics
Research & Publication Reference Point
Press Purple PR
Models Matthew Keller, Vincent Rockins, Zhuocheng, Hannah Vincent, Lorane, Antonette, Moli Grewel, Eddy Earl, Samuel Dawson, Miles Buckle, Hashim Saidahmed

Fashion

Who Decides War Releases The First Drop of FW26 Menswear

Who Decides War’s FW26 collection launched exclusively at whodecideswar.com.

Fashion

Avavav SS27: Quiet Objects

September 29, 2026

Avavav's SS27 collection sees creative director Beate Skonare Karlsson exploring fashion as objects, treating garments as pieces of sculpture. Rather than submitting to the constant cycle of reinvention that comes with following trends, this collection has the brand's core identity developing more meaningfully and slowly.

"I think of it as almost building a family. I'm not interested in erasing everything and starting over every six months," said Karlsson. "I want to find forms that feel like they belong to us, then let them evolve and introduce new ones around them. Over time, they start to build a world of their own."

The collection features a muted tonal colour palette, which is broken up by bright red colour-blocked pieces. Unconventional structures become the pleated canvas for these colours. One particular silhouette, an almost chandelabra-like silhouette, became a central motif, being placed in juxtaposition to heavily textured knitted and woven materials.

Text by JohnOswald Crichton
Photos courtesy of Avavav

Fashion

Gucci's Demna Debuts The Store Show

September 28, 2026

The Store Show, Gucci’s Spring/Summer 2027 collection, debuted on Friday in Milan with a star-studded audience, showcasing creative director Demna's personal vision for Gucci. The show features sharp shoulders and fitted silhouettes, colorful smoky eyes, and horse girl chic with ever-rebellious aristocratic undertones.

Demna became creative director of Gucci in 2025, coming off a ten-year stint at Balenciaga. His first collection with Gucci, La Famiglia, was defined by extravagant gowns, skimpy and sequined mini-dresses, huge fur coats, and a respect for the masculine-feminine. With The Store Show, he surrenders to androgyny and blurs the lines between high fashion and pop culture. A case study on bourgeois style highlighted with a certain sexuality that bridges the gap between the respective men's and women’s collections.

Demna takes us back to Gucci’s roots— a humble beginning at Savoy Hotel in London–with his own personal refinement 100 years later. His fusion of style in this collection is not coincidental. After a year at Gucci, researching and understanding what it is exactly that the House stands for, he promises a space that he envisions is true to Gucci. A space of endless inspiration, assured possibility, and unlikely connection.