PRISCAVera

SPECTRA technology, which is an ultra-high molecular weight polyethylene (UHMWPE), works to redefine the meaning of functionality. It veers into the world of durability almost poetically, introducing questions of resilience and how we weather the world around us. The fiber is extraordinarily strong, being among the most durable materials and perfect for achieving heights in outdoor performance. The collection includes the Devils Thumb GTX Jacket, the TNF Tek Approach Jacket, the Utility Wind Jacket, the Kalix Down Hoodie, and the TEK APPROACJ JKT.

Visually, The North Face borrows the style and talent of Dutch designer and artist, Johannes Offerhaus, who contributed to the campaign visuals. From this boundary breaking SPECTRA fabric, Offerhaus was able to create a sculpture that symbolized the involvement of art in nature, and conversely, the involvement of nature in art.