Proenza for the People

October 26, 2017

Too-cool Proeza Schouler just got cooler. The brand brings strong street style to the runway, but now will be doing the reverse. Proenza Schouler's new line of casual wear, White Label, presents high fashion for the people.

Simple, bold, graphic and fresh, the affordable line features smart takes on today’s casual staples. Sweatshirts and denim are essential Americana, and PSWL casts their sharp eye upon them.

“We are excited to finally have an entire range of easy, more casual things to offer alongside the more crafted and fashion-focused pieces that we have explored in the past and will continue to design. With PSWL we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today”, said designers Jack McCollough and Lazaro Hernandez.

This week, the brand has announced the project launch for the Spring 2018 season, the first drop appearing in stores and online November 6th, 2017.

Photos by Ricky Saiz

Model, Chloe Sevigny
Styled by Haley Wolens
Makeup by Ingeborg

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Backstage: Rombaut SS25

July 01, 2024

Last week in Paris, ROMBAUT didn't just tread the runway lightly. Their Spring-Summer 2025 collection celebrated the Belgian brand's 10-year anniversary, highlighting its journey from humble beginnings to avant-garde prominence.

The SS25 collection, aptly named “PATH,” encapsulated ROMBAUT's journey through struggle, growth, and enlightenment. Drawing inspiration from Shaolin Kung Fu, the collection balanced body, mind, and spirit, merging Zen Buddhist and Taoist philosophies with physical resilience. This narrative of self-improvement, kindness, and environmental care showcased the brand's unwavering dedication to environmental responsibility and social consciousness.

After a 4-month hiatus in 2023, founder Mats Rombaut returned to a fashion landscape dominated by A.I., violence, and waning religious influence. Yet, amidst these challenges, ROMBAUT found hope and meaning in creating objects that tell stories. View our backstage photos below.