Proenza for the People

October 26, 2017

Too-cool Proeza Schouler just got cooler. The brand brings strong street style to the runway, but now will be doing the reverse. Proenza Schouler's new line of casual wear, White Label, presents high fashion for the people.

Simple, bold, graphic and fresh, the affordable line features smart takes on today’s casual staples. Sweatshirts and denim are essential Americana, and PSWL casts their sharp eye upon them.

“We are excited to finally have an entire range of easy, more casual things to offer alongside the more crafted and fashion-focused pieces that we have explored in the past and will continue to design. With PSWL we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today”, said designers Jack McCollough and Lazaro Hernandez.

This week, the brand has announced the project launch for the Spring 2018 season, the first drop appearing in stores and online November 6th, 2017.

Photos by Ricky Saiz

Model, Chloe Sevigny
Styled by Haley Wolens
Makeup by Ingeborg

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Laura Andraschko SS25

June 12, 2024

At London Fashion Week earlier this week, creative director Laura Andraschko unveiled her latest collection, an overtly political presentation, featuring on-the-nose critiques of the UK upper class’ culture and attitudes.

Andraschko, whose work is typically hedonistic in nature, has taken a left turn for the SS25 collection. The excess and ignorance of the often conservative upper class woman is mocked mercilessly. Faux country club pieces are embroidered with phrases like “Entitled Cunt”, offering unabashed, humorous criticism of elites in line with the trend found in recent films The Menu and Triangle of Sadness.

To frame her theatrical show of ridicule, Andraschko chose horse stables in West London as her location, a perfect encapsulation of the bullshit behind the shiny artifice of the lifestyle Britain's elites have chosen for themselves. The designer isn’t portraying herself as a hater through-and-through, though, as elements of the collection display a deep seeded love for aspects of British culture and fashion. Equestrian wear is included, along with pieces invoking UK country club’s and upper class business wear.

Some pieces evoke the well-known Bullingdon Club, which counts Prime Ministers such as notorious right-wing buffoon Boris Johnson and conservative clown David Cameron as it’s former members. Although the collection s a scathing critique of the rich, it’s also tinged with hope, paving an absurd path forward in the arts, a much needed reprieve in a time of ever-increasing inequality.