Puma Hits The Gas On The Speedcat

November 25, 2024

Puma turned on the ignition at F1 weekend in Las Vegas in celebration of the iconic Speedcat. The sleek, motorsport-inspired sneaker, first launched in the late 90s is returning with fresh updates for today’s crowd while staying true to its racing heritage.

The Vegas takeover turned the Strip into a Speedcat playground. Guests entered a transformed space with neon-lit race car installations, a timeline of the Speedcat’s legacy, and photo-worthy moments including a replica of Rośe’s motel room. From hands-on sneaker customizations to archival showcases, the event blended nostalgia with a bold vision for the future.

Paris Hilton, draped in a rhinestone-encrusted PUMA x Speedcat outfit, took over the DJ booth for the night’s entertainment. Her high-energy set brought together house classics and chart-toppers, perfectly mirroring the Speedcat’s mix of vintage cool and modern edge.

Photos by Jojo Korsh via BFA

Left image: Jabbawockeez , Right image: Emily Ratajkowski

The Speedcat is back in classic red and black joined by a new pink blush edition. Available November 26 in North America and globally December 5th, 2024, at PUMA.com and flagship stores, the sneaker’s re-release signals a fresh chapter for PUMA’s motorsport legacy.

With whispers of even more global events and exclusive collaborations on the horizon, PUMA isn’t just reviving the Speedcat—it’s driving a movement that celebrates both style, sport and speed.

Sports

office x The Ground: World Cup Party

In the spirit of this event, a chance to reconnect with our beautiful global community and celebrate football, office held a World Cup party at the Downtown hub for all things football, the Ground.

With delicious Kiki's grilled meat and a cold beer in hand, alongside friends and creative community members we all huddled around the fire pit, played the beloved EA Sports game FIFA on the indoor pitch while projections of previous World Cup highlights got us excited for what these next weeks would bring.

Sports

Worlds Collide: Vaquera and the WNBA

July 26, 2022

During WNBA All-Star Weekend in Chicago, player Arella Guirantes caused a stir on the Orange Carpet, wowing sports and fashion fans alike with a three-dimensional collaboration between herself, Jordan Brand, and Vaquera, the subversive downtown brand by designers Patric Dicaprio and Bryn Taubensee.

On the heels of this major moment, office caught up with Guirantes and Vaquera in the player’s hometown of Bellport, Long Island, to get a peek at the next chapter of their collaboration.

Each look has honed in on the oversized, edgy, textural aesthetic the brand has become known for, a complement and chic contrast to the sleek silhouettes seen in the Jordan Brand pieces. And to pair with Guirantes, an avid lover of superheroes, and supervillains, couldn’t be more perfect a path for Vaquera, who’s penchant for playing with fantasy as a theme is pushed to new heights.

Text by Anna Zanes
Photography by Nick Sethi
Designs by Vaquera and Jordan Brand

Peter Koytroulis, Senior Design Director for Men’s and Special Projects at Jordan Brand, touches on the story behind this collaboration, “The Vaquera team was inspired by Arella’s desire and willingness to embrace her alter egos. We, as designers, know that the right piece of apparel can evoke emotions and this capacity for transformation is rarely talked about. Our goal as designers is to create apparel that has the ability to transform and perform on and off the court, we want our designs to be a tool for the wearer to reach for in any arena with confidence.”

Sports

Drake Breaks a Sweat with NOCTA Basketball Launch

The collection, launching across NOCTA.com and Nike.com, includes everything from an engineered-knit jersey, a fitted short, and a single-leg compression tight, to player accessories like socks, arm sleeves and headbands.