Puma Pushes the Envelope with Dapper Dan

October 31, 2022

In collaboration with the fashion industry figurehead, cultural icon and Harlem's top haberdasher Dapper Dan, during NYFW Puma released the "Futrograde" collection. It was an unforgettable celebration of their past, present, and future — lead by the brand's creative director June Ambrose. The collection celebrates Hip-Hop, a world both Dapper Dan and Ambrose are not only familiar with, but have helped style and shape for decades. During the 1980s, a time when Puma began to be established in the streetwear and Black community, Dapper Dan was claiming his throne in Harlem.

We've been eagerly awaiting since the prolific presentation, and finally, the four-piece capsule collaboration between Dapper Dan and Puma released this weekend, featuring a "full range of elevated classics" including the T7 tracksuit, Puma Clyde sneaker, and embellished tees.

Text by India Espy-Jones
Images by Lenny "Kodaklens" Santiago

An exclusive monogram designed by Dap is featured on the products to add a bespoke Puma touch to the capsule. "The spiritual magic embodied by the puma as an animal is coming to life in the collaboration between Dapper Dan and the PUMA brand," said Dapper Dan.

Puma x Dapper Dan, in celebration of Puma Clyde's 40th, have redesigned the iconic sneaker with premium leather and jacquard, a metal plaque on the heel tab with co-branded logo, and crystal detailing. In honor of culture and celebration of classics, the partnership represents expansion and evolution of timelessness, legacy, and creativity.

Fashion icon, Dapper Dan, expanded his influence in the collaboration through not only apparel and footwear, but redesigning the interior of the Puma jet. “We are so honored to welcome Dapper Dan in the PUMA Family. Being able to count on such a talented visionary as a brand ambassador is an amazing opportunity to collaborate and shape today’s and tomorrow’s street culture together,” said Chief Brand Officer of Puma, Adam Petrick.

Puma x Dapper Dan released the first drop of the four-piece capsule available exclusively at Kith.com and Kith stores in the US, Paris, and Tokyo. More information regarding the next drop will be available soon.

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