PUMA x ROSÉ: Quiet Rebellion

August 27, 2025

PUMA and Rosé, the singer of last year's viral hit APT and member of Blackpink, are releasing their first collaborative collection featuring monocromatic reinventions of PUMA staples inspired by Rosé's personal aesthetic. The pieces are being launched alongside a new etherial and nostalgic campaign, featuring Rosé wearing the collection, which highlights how the oversized sporty basics can be balanced with feminine touches and tailored elements to create outfits for fans of the brand and singer to all enjoy wearing; the clothing and accessories feature classic PUMA trademarks such as the iconic Speedcat alongside a new special "ROSIE" graphic wordmark. The collection will be available starting August 28th at PUMA.com, PUMA flagship locations and selected PUMA stockists.

Photos courtesy of Puma
Words by JohnOswald Crichton

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