Pyer Moss Lends a Hand

May 02, 2022

Pyer Moss, the brainchild brand of designer Kerby Jean-Raymond, is well-known for its boundary-pushing creativity within the fashion vanguard. Last year, their Fall couture show blew us away with its larger-than-life interpretation of high-fashion and theatrical retelling of the history of Black inventors in America. Now, the brand returns with a full-force campaign that takes the amplified motifs they are recognized and loved for, and translates them into a collection of stunning handbags and footwear.

Words simply don’t do justice to the playful nature of the latest drop. With handbags illustrating the effect of being hugged, Jean-Raymond has taken his trademark inventiveness and formatted it masterfully in a drop ready to be consumed by an even wider audience. The release is accompanied by an enthralling campaign shot by photographer Shikeith and styled by Dara Allen. The campaign demonstrates a mastery of fashion image in typical Pyer Moss form, making it nearly impossible to pry our eyes from the stunning new pieces.

Text by Deren Owji
Photos by Shikeith

The latest accessory and footwear drop from Pyer Moss is available for purchase here, along with a new drop from the beloved Couture Capsule Collection.

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Text by JohnOswald Crichton
Photos courtesy of Avavav

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Demna became creative director of Gucci in 2025, coming off a ten-year stint at Balenciaga. His first collection with Gucci, La Famiglia, was defined by extravagant gowns, skimpy and sequined mini-dresses, huge fur coats, and a respect for the masculine-feminine. With The Store Show, he surrenders to androgyny and blurs the lines between high fashion and pop culture. A case study on bourgeois style highlighted with a certain sexuality that bridges the gap between the respective men's and women’s collections.

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