Racer and Eamonn Freel Explores Nostalgia and Identity Through Their Newest Campaign

December 24, 2024

Racer and photographer Eamonn Freel present a new project blending humor, nostalgia, and cultural identity. The Tallinn-based brand continues to develop its distinctive post-Soviet aesthetic, building on the success of its debut runway show at Men’s Paris Fashion Week last June.

This collaboration explores post-irony and youth culture, inspired by late 2000s and early 2010s trends. Racer’s designs reflect the clothes its founders wished they had as kids, combining past and present. Subtle references to feeling “so close yet so far” add emotional depth, making the collection both personal and relatable.

Directed by Anna Himma and captured by Eamonn Freel, this campaign highlight the brand’s take on identity and history.

Creative direction by Anna Himma
Photography by Eamonn Freel
Styling by Natacha Voranger

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Téla D’Amore and Jordan Brand Launch a New Sneaker Collab

December 05, 2024

Starting off December on the right foot, Jordan Brand teamed up with cultural visionary Téla to create a fresh addition to its brand. As a co-founder of Who Decides War, Téla is constantly focused on finding innovative ways to blend luxury and streetwear. The Jordan Brand Flight Court x Téla pulls inspiration from skateboarding and basketball as well, resulting in a shoe meant for any occasion.

With its debut on December 5th, the collaboration is marked by its mix of Jumpman DNA and distressed elements. Who Decides War’s signature darning technique can be seen throughout the black, Off Noir, and Varsity Red shoe. You can even choose which logo to display while wearing them, enhancing the convergence of these two worlds.