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The Reconstruction

The inspiring and striking cast includes activist and dancer Sakeema Crook, musicians Rina Sawayama and IAMDDB, and principal dancer with the Royal Ballet, Matthew Ball. Pugh pays great attention to form in the way the model’s bodies are positioned and presented. Their muscles, curves, shadows, and highlights are emphasized. 'The Reconstruction' is god-like, industrial, sculptural, larger than life.

 

“Naomi Klein speaks about the idea that in times of crisis, seemingly impossible ideas become possible… Right now, there are no rules. There are no limits. We are being offered an opportunity to invent the future,” Pugh said about his exploration of a new fashion frontier. Pugh uses various media forms to celebrate the inevitable intertwining of fashion, music, and film as he presents 13 looks inspired by 13 songs, captured in 13 stills and 13 fashion film shorts. Nick Knight brings the collection to life through his camera while Jon Emmony constructs epic virtual landscapes upon which the sculptural collection is viewed. 

 

Check it out below.

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