On the Road With Medea

April 27, 2023

Founded by Italian twins Giulia and Camilla Venturini, Medea is best known for its bags. With a SS23 collection recently shot by Jason Nocito, the label has certainly made a name for itself.

But, their latest campaign has the brand venturing out into new, shadier territories. Dropping right before the start of longer, summer days, Medea’s new Smack Sunglasses ensure a “cool girl” season.

Shot by Kristie Muller, the campaign is charming and down to earth. We might as well have been together on a family roadtrip, snapping photos with a disposable camera. Whether it's a moment between sisters in the car, or a pit stop for coffee with a cousin's new beau, there's a pair of shades for every situation and every individual.

Manufactured in Italy and shot in Toronto, the campaign transcends location and invites viewers into Medea's world — one that orbits Smack Sunglasses.

Text by India Espy-Jones
Photography + Creative Direction Kristie Muller
Styling Georgia Pendlebury
Talent Rubi, Kalid, Chuck and Hank, Talvi, Sarah, Angaer
Hair + Makeup Stephanie George

Medea’s Smack Sunglasses are available now at medea.world.

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For years, she stood still, watching life rush past her, a quiet observer behind the glass. Now, the glass is broken, and she steps out into the unknown. She walks through the city, caught between two worlds—part of it, yet apart from it.

Her journey is quiet but bold, searching for something she’s never understood, something just out of reach. On church steps and under glowing city lights, she questions everything: the rules, the past, and where she truly belongs. Each step feels both freeing and uncertain.

A curious soul in a borrowed life, she keeps moving forward, leaving behind only whispers of her escape, like a fleeting shadow in the night.