Rubi Rose Exemplifies Female Empowerment
Following her Twitter-approved XXL Freshman 2021 Cypher, Rubi Rose has released a new Rodriguez Bros-directed video for her recent single, "TWORK" as well as a new track called, "Poke." "Poke" features a catchy chorus, seductive lyrics, and a prodding beat from D.A. Got That Dope. Meanwhile, in her captivating new visual for, "TWORK," Rubi flaunts her charms for the camera as a sultry “Cruella De Vil” character with a delighted dalmatian in the seat of her bespotted Chevy Corvette.
The treatment then shifts to a blazing firehouse sequence alongside Rubi’s troop of talented dancers. The suggestive video to the song produced by Grammy-winning Bongo ByTheWay is a summer scorcher, complete with a $25,000 TWORK Dance Contest in conjunction with the Compete App – details here.
With over 150 million streams, Rubi Rose thrives at creating experiences for the ears as well as the eyes.
Check out our exclusive interview with the certified fresh artist below.
Walk me through the moment when your first single blew up, where was your head at? What were you thinking? Like how did you react in that moment?
So it was my song called big mouth. At first I was just like putting snippets of it on Instagram and girls would always be like, what song is this? Drop, this, that, or that and then I put up a full snippet on my actual page and then a lot of people listened to it and it started getting a lot of attention. A week later I shot the cover and put it up and it just went crazy. A lot of labels hit me and I got signed a week after, so it was all, it all happened pretty fast.
Nice. Yeah, and then, correct me if I'm wrong, but the all encompassing themes of your music seems to explore the embracement of power, sexuality, desire, and identity. Why are these elements important for you to explore and what other themes do you plan to explore in your upcoming singles?
Those are all really nice, how you labeled all those characteristics is really nice about my music. Just being a woman, I make music that I know girls want to hear. I say stuff that I know girls want to say or might be scared to say. So It's just like women empowerment makes you feel like a bad bitch when you listen to my music or at least I feel like one. These are important elements to me because they’re important elements to everyone – American culture and media try to make sex and sexuality taboo while at the same time profiting off of sex in film, tv, and advertisements. I just want people to be comfortable with their sexuality. I want them to be empowered by it. because if the media and corporations can use sexuality to make money, then there’s no reason why we all as individuals can’t find a sense of empowerment in our own sexuality as well.
I love that and I also love that your music and videos have this very “f*ck you I’m gonna do me” attitude and your music in general exudes a hypnotic combination of passion, power, and confidence. Where does that stem from?
Thank you. It's honestly just my Sasha Fierce. In person, like, the regular me I'm not really that, but like I want to be that. I see other people being that and I want to be that. So I be that, like, it's just your Sasha Fierce, the other side of you. It's just a persona, more so like a crazier, more version of what I already am.
So it's like an amplification of what you already are, that's amazing. Um, and then women in general too, are dominating the rap game right now. And your voice is very powerful and very bold. What kind of obstacles have you run into as a woman in this industry?
Too many to count or too many to name, but a few just like, not being taken seriously, having people judge me based on my looks. Just having presumptions and going along with what people might see of me in the media. So, and just, yeah, just those kinds of things, but it's nothing that I can't overpass or overcome.
Yeah, for sure. And then, do you ever find it challenging to divert your listeners' understanding of what you choose to portray or how you choose to portray yourself online? Like, is it challenging for you to divert the way in which you're perceived by the mass audience on social media?
It is sometimes challenging, but I mean, it's honestly how I'm perceived as mostly how I represent myself. Like I know what I'm doing to an extent. So it's up to me to change the narrative and just, I'm going to be putting out a lot more music. So they're going to have to get the message and what's going on. Like, there's a reason I'm a double XL freshman. There's a reason LA Reid signed me and is supporting me. There's a reason why I'm booked every weekend. Like eventually they're going to catch on. It just takes time, I guess.
Yeah, definitely. Talk to me about your upcoming single, POKE, which came out today.
Yes. Today. Poke. It's just a turn up anthem for my girls. I just put out a song called, TWORK, and girls just love to shake ass to it. But poke is just, really catchy, I'm really not talking about anything too crazy. It's just a catchy song to dance to and go out to.
That's amazing. And then, like, how was your writing process? Like, do you sit, do you go to the studio and sit and write or does it kind of just happen as part of your day or?
Typically I'll either have the producer send me a pack of beats and like I'll pick which ones I like the best or I'll go to the studio and they'll cook up for me and I'll just be whatever I’m fond of. I'll just stick with it. Probably take a few hours, put some melodies and just mumble on it and then put words to it.
Nice. So most of the time, is it freestyle or?
Definitely no freestyling, not a freestyler or I wish I was, but no, definitely write on my notes, write on a piece of paper, I write that shit down. I'm dyslexic.
Yeah. And then what kind of feeling dominates when you listen to your own music and like, what do you want your listeners to feel?
When I listen to my own music, like, I feel like that bitch. Like, whenever I'm sad or have pimples on my face, I feel ugly, and If I don’t feel what I need to be feeling like, I put on my music, watch my music video and I feel motivated and reminded that I'm a real, raw, bad bitch. When other girls listen to my music, they always tell me that they feel confident and feel, you know, just lit, like, it's strong, it's powerful. You girls feel it and resonate with it.
Yeah. My last question to you would be, what are the next steps for you for the rest of the year? And can you tell us about any of the central themes for any of your upcoming projects?
Yes. I'm going to be working on an EP, some type of project. I'm really just putting out singles like all throughout the summer and really the fall. They're going to be with an amazing visual, so it's just, I'm really excited, but yeah, I have an EP coming at the end of the year. There's no overarching theme yet, but it's all in the works. It's just going with the flow. So, just the new singles that are coming out. Rolling loud. I have a lot of festival shows.