Salomon and RIER Reunite for the XA MID GTX Boot

Fashion

le PÈRE x Juventus with Pi’erre Bourne

February 13, 2025

New York-based apparel brand le PÈRE celebrated the launch of its collaboration capsule with legendary Italian football club Juventus at The Grounds NYC on Manhattan's Lower East Side. Guests gathered on an indoor soccer pitch to hear an electric performance by Pi’erre Bourne, folllowed by New York native Zillons. The evening's energy drew the entire neighborhood to catch a glimpse of the celebration. The collection builds on a series of previous projects between Juventus and le PÈRE, such as a "Fashion Meets Football" earlier last year where Juventus unveiled their 24/25 adidas home kit in the USA. This collection includes a jersey, cap, and knit scarf channeling both tradition and modernity, in a blending of sport, music, fashion and art.

Photography Matthew Yoscary

Fashion

Burberry’s Summer 2025 Campaign: A Love Letter to London

February 12, 2025

Burberry’s new Summer 2025 campaign, It’s Always Burberry Weather: London in Love, stars Kate Winslet alongside Aimee Lou Wood, Chen Kun, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, Richard E. Grant, Son Sukku, and models David Gandy, Liu Wen, and Naomi Campbell. The campaign also features a special appearance by a Burberry Knight in shining armour.

“A Burberry love story comes to life through the cinematic lens of this campaign. It’s about humour, optimism and, of course, the unpredictability of our great British weather,” says Daniel Lee, Burberry’s Chief Creative Officer.

Inspired by classic British rom-coms, the campaign includes seven short films capturing love and life in rain-soaked London. Alongside the films, Burberry is launching in-store displays inspired by London’s blooming streets. The collection introduces lightweight designs, including silk dresses, cropped jackets, and reworked trench elements perfect for summer showers.'

Watch the films and find more details on Burberry's website.

By Enzo Holdt
Photos courtesy of Burberry

Fashion

Elena Velez Fall/Winter 2025

February 10, 2025

As guests descended the set of stairs at Artechouse this past weekend, they were engulfed by the sound of crashing waves, drawing them into a mystic nautical purgatory. Large jagged rocks jutted from the floor as projections of a dark, fog-laden seashore lined the walls, revealing a distant ship—a hauntingly perfect world for Elena Velez’s new collection "Leech."

The bewitching sounds of sirens filled the space as one of New York’s most notorious con-artists, Anna Delvey, opened the show in an olive green leather suit and exposed ankle monitor. Models followed walking, sliding, and contorting themselves across the runway in eerie, distorted movements. They embodied chast captain's daughters, valiant sailors, enchanting sirens, and shadowy sea creatures, all tied together by something undeniably feminine and seductive. From mucilaginous seaweed, tattered sails, tangled fishnets, and sculpted corsetry, the collection was as haunting as it was alluring. The delicate balance of seductiveness, innocence, beauty, terror and repugnance explored numerous realms of sensuality and the feminine divine. "Both Eve and the serpent, both the sailor and the siren" she wrote in her show notes, “a supernatural muse of seduction and subversion—a creature fully integrated with her shadow self, steadily shedding the scales of her prescribed identity … both good and evil, and the call of the void that tempts toward the depths of the unknown.” Questioning our very perceptions of sensuality as a whole.

With each new season, Elena Velez’s defiant storytelling through material and form continues to redefine expectations, and her Fall/Winter 2025 collection is no exception. Unafraid to push limits and question the norm, she left her audience uncertain—had they just woken from a fairytale dream or a feverish nightmare?

Interview By Rea Brayshaw
Photography Kristina Shakht

office had the chance to step behind the scenes and sit down with Elena Velez to unravel the magic and mystery woven into the creation of her otherworldly collection.

How were the days leading up to the show? How are you feeling?

This season we’ve had the fashion week show prep of my dreams. Our fall production threw me a lot of soulcrushing curve balls, but this week we’ve had ample time to create, experiment, sleep, indulge... This season feels distinctly inspired. Everyone is so excited about their contributions to the project so I think it will be really rewarding to see how it all comes together.

How do you want the wearer of this collection to feel while wearing it?

This season is about demanding space for multiplicity, nonconforming female sensuality, and a reclamation of power to design and live our own lore.

How do you navigate staying true to your vision while growing in the industry?

It’s increasingly difficult. I’ve felt every sort of pressure: commercial, financial, public, personal. I quickly found a comfortable place for myself within the industry when I was first emerging but felt stifled by the strict adherence to dominant narratives that being a mainstream operative requires.

How do you see your work challenging or contributing to the constant evolution of the fashion industry?

I leave this sort of meta commentary to editors and commentators. I think it’s radical enough to continue to design, story-tell, and live life publicly on my own difficulty setting. The Fashion Industry™ has never factored into that calculation for me.

Describe your personal style in three words?

Unassuming, indifferent, grungy.

If you weren't a fashion designer right now, what would you be doing?

I fantasize often about a life stripped of the blessing and the curse that is my call to fashion. I have creative hobbies like interior design and music but I think a more esoteric pursuit would be using my fourth dimensional chess skills to build and support another person's lofty endeavours. A ruthless agent, a pageant mom, a politician's wife.

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