Samsonite’s Latest Campaign is a Love Letter to New York

Turturro, a native New Yorker, was a natural fit for the brand’s message. Like Samsonite, his career is built on consistency and character. He brings the kind of lived-in presence that doesn’t need much explaining—and that’s the point. The campaign leans into legacy, craftsmanship, and the ways we move through life, often with the same pieces by our side.

“Shooting with John Turturro on the streets of New York City was a celebration of enduring icons—Samsonite, John, and the city itself,” said Nicole Adriance, Senior Director of Brand Marketing at Samsonite. “We captured the character and authenticity that define both John and Samsonite.”

The featured bags—the Proxis™ and Silhouette 18™ collections—are available now on Samsonite.com and in select stores. The full campaign is live across digital platforms.

Fashion

Vivian Wilson on Killing the Robot Inside Your Head

The stark white room in which the conversation took place also doubled as a showroom for the clothing. Cow print jackets, butterfly sandals, bell-bottoms, and stone-washed slogan tees with the campaign’s tagline, “Born to Disobey,” splashed the walls with color. Various mannequins sporting Wilson’s signature rapunzel-like locks were styled in statement chain belts and tasseled purses overflowing with Y2K influence, making them seem like Steve Madden bobbleheads come to life.

The actual Vivian Wilson was styled indistinguishably from the mannequins, and across from Odell, also in Desigual, but in a nearly floor-length ombre orange dress, the youthful aims of the collection became quite clear. Having Odell as a moderator seemed to present a picture of womanhood for Wilson to grow into. When asked to describe the campaign in one sentence, Wilson quipped, “We do a little bit of looking camp right in the eye.”

The campaign features Wilson entangled with a robot. She walks it like a dog, operates on it, and tells it that “some things aren’t meant to be fixed.” The story is injected with Wilson’s bubbly public persona, something that is refreshing compared to the rigidity of the fashion world, but that’s what makes her so appealing to the public in the first place.

When asked to describe the campaign in one sentence, Wilson quipped, 'We do a little bit of looking camp right in the eye.'

Her online humor and outspokenness is what’s pushed her into the public eye, regardless of any familial ties, and yet in some ways her affect reflects a young girl who's being pulled along by the whims of an industry. I asked Wilson what drives her to this kind of work, after she spoke to Odell about getting into acting while she continues to model.

I wondered whether this hyper-visibilty is something that’s been thrust upon her or something she actively chooses to move towards. She thought for a moment, then responded, “I mean it’s a bit of both, it’s a lot of fun.” This was followed by a bout of laughter that I had gotten used to throughout her conversation with Odell. She continued, “Obviously my introduction to the modeling industry with Teen Vogue was unconventional, but I’m embracing it.” Succinct and charming, I wished she had gone just a little bit deeper, if only to show what lies beyond the veneer of sudden celebrity. Before the Teen Vogue article, Wilson was making waves fighting the right, and by extension her father Elon Musk, on the internet. Since then, she’s appeared in a Katseye music video and debuted with Gucci at Milan fashion week, walking the same runway as Kate Moss and Emily Ratajkowski.

Sudden fame and the glamour of being a campaign star is always something that people on the other side want to know about, but for Wilson it seems like just another line through the bucket list. As a young trans woman myself, I was especially keen to hear what she had to say about appearing so publicly. However, Wilson was more keen to talk about the military-industrial complex, and encouraged people to “be cringey, be wild, be a little bit unclean!” She seems to take her positioning in the social landscape seriously, and spoke about the need to “[question] the societal expectations placed upon you, where things come from… having a sense of your own morality.” From someone else, these words could be read as platitudes, but her subjectivity as a young trans woman laughing in the face of immense public scrutiny gives them weight. Then, about thirty seconds later, she pointed at her pants and said, “these are a bit topsy-turvy, what’s going on?”

I wondered whether this hyper-visibilty is something that’s been thrust upon her or something she actively chooses to move towards. She thought for a moment, then responded, 'I mean it’s a bit of both, it’s a lot of fun.'

Fashion

Acne Studios Turns 30

What began as a small Stockholm-based project has since developed into an international fashion house. Renamed Acne Studios in 2006, the brand has built its identity around contrasts — bringing together Scandinavian simplicity with more rebellious, unexpected and playful elements.

For its 30th anniversary, Acne Studios is returning to where it all began. Denim takes center stage once again, this time through a collaboration with American photographer and activist Nan Goldin. Known for her intimate and unfiltered approach to portraiture, Goldin photographs members of the Acne Studios community wearing pieces drawn from the brand’s past and present.

The series brings together contemporary designs, archival garments and reworked versions of some of Acne Studios’ most recognisable denim pieces from the past three decades. Rather than presenting a single, polished image of the brand, the portraits focus on individuality and personal expression, reflecting the experimental, independent spirit that has shaped Acne Studios from the very beginning.

The subjects are people from our universe – individuals we have collaborated with, spoken to, or had some kind of exchange with over the years. I wanted friends, not models.

The campaign brings together a diverse group of artists, musicians, photographers, actors and models, including Ellie Rowsell, Guinevere Van Seenus, Jonathan Lyndon Chase, Jordan Hemingway, Juliette Lewis, Peter Schlesinger, Raya Martigny, Rila Fukushima and Sandra Poulson. Another member of the group will be introduced at a later date.

Many of those featured have worked with Acne Studios before, each contributing to the creative identity the brand has developed over the years. Their involvement reflects Jonny Johansson’s long-term approach to collaboration, relationships that can continue across multiple seasons and evolve over time.

‘Acne Studios is synonymous with everything cool,’ says Juliette Lewis, the star of Acne Studios’ SS18 campaign.

Fashion

Stine Goya and Umbro Are Meeting in 90s Britain

September 08, 2026

Stine Goya and Umbro are back with another sport-chic collaboration. This time, they’re bringing their love for football and fashion indoors, highlighting the beauty of lived-in spaces and decorative settings through “Where We Meet.”

Described as an eclectic world of “greasy spoons with chipped mugs and checkered floors, pub corners humming with weekend chants, and tiled club bathrooms covered in graffiti, lipstick messages, confessions and declarations,” the visual universe of this campaign is one that explores not only the fashion-forward culture of sports but the in-between spaces that allow such youth culture moments to flourish. The campaign incites memories through its storytelling and holds faint echoes of cheer and wonder. Music in changing rooms ahead of a big game, chants in the pub or in living rooms, and post-game rituals are all ideas that float within this world. They create an aesthetic language for the community and the excitement that is felt around football culture.

In this capsule collection, we see a slim-fit T-shirt, three box-cut jerseys, and a muted yellow sweatshirt with red doodles, bows, and hearts that are reminiscent of the grunge-like graffiti found on the walls of a vibrant pub’s restroom. Umbro’s crest also makes its way into these designs, adding a layer of femininity. The pieces are 90s Britain in a collection— a melting pot of new-age counterculture with remnants of bygone British eras.